Gift Retail Market Size, Share, Analysis | Forecast [2032]

The global gift retail market was valued at USD 491.82 billion in 2025. The market is projected to grow from USD 509.27 billion in 2026 to USD 678.08 billion by 2034, exhibiting a Compound Annual Growth Rate (CAGR) of 3.64% during the forecast period. Europe dominated the gift retail market with a 37.76% market share in 2025.

The market encompasses a wide range of product categories including accessories, home decor items, toys, chocolates, and greeting cards. Increasing gifting traditions and a growing interest in unique presents are driving the sales of these products. Furthermore, rising disposable incomes and enhanced consumer purchasing power are also propelling the growth of the global gift retail market. Additionally, numerous companies worldwide offer products intended to be given as gifts. Key players in the market include American Greetings Corporation, Card Factory, Ferns and Petals Private Limited, Macy’s Inc., and Archies Limited.

Market Size and Forecast:
2025 Market Size: USD 491.82 Billion
2026 Market Size: USD 509.27 Billion
2034 Forecast Market Size: USD 678.08 Billion
Compound Annual Growth Rate (CAGR): 3.64% (2026–2034)

Market Share:
In 2025, Europe led the global gift retail market with a 37.76% share, supported by deep-rooted gifting culture, strong demand for premium and eco-friendly products, and a robust luxury retail ecosystem.
By product, Apparel & Accessories maintained the largest market share due to their practicality, style, and adaptability across various occasions.
Online/E-commerce has emerged as the fastest-growing channel, driven by digital convenience, gift apps, and social media-led trends.

Rising Demand for Personalized & Limited-Edition Gifts Fuels Market Growth
In recent years, consumer interest has shifted from generic gift items to personalized items due to their uniqueness. Personalized gifts such as engraved wallets, custom-designed picture books, and hoodies with special messages are gaining popularity worldwide. Social media channels are also boosting awareness of these gift items, making this one of the key trends driving global gift retail market growth. Consequently, many companies are prioritizing the offering of customized products to expand their customer base. Furthermore, brands are launching limited-edition gifts available only for a short period. These products are gaining popularity due to their exclusivity.

Expansion of Gifting Traditions on Special Occasions Drives Market Growth
The tradition of exchanging gifts like clothes and sweets to show respect and gratitude is widely observed in countries across the world. Furthermore, the practice of gifting on special occasions such as Valentine’s Day and Father’s Day is also increasing. Additionally, with growing spending power to strengthen social connections, the amount individuals spend on celebrating special occasions is also trending upward. For instance, according to the Greeting Card Association, an industry body based in the U.S., approximately 6.5 billion greeting cards are purchased annually in the country for occasions like Mother’s Day and Christmas. Social media platforms are also raising awareness about how to celebrate these occasions, including new gifting ideas. These factors are promoting the sale of gift items and driving the expansion of the global market.

Increase in Corporate Gifting Boosts Product Demand
In recent years, many companies have been offering gifts such as laptop bags, self-care kits, Bluetooth speakers, and stationery to strengthen relationships and create a positive impression. These gifts are also given to recognize employee achievements or on occasions like Women’s Day and Diwali, supporting an acceleration in overall gift sales and market growth. Key players are also introducing new products to meet consumer demands.

Demand for gift items is generally lower during off-peak seasons after festivals or during economic downturns, while it is higher during festive and holiday seasons. In this regard, the seasonal demand for these items can adversely affect the manufacturing planning and profitability of companies operating in the gift market. Furthermore, various materials such as plastic, paper, wood, and ribbons are used. Fluctuations in the cost of these raw materials due to economic conditions, inflation, logistics issues, and geopolitical factors can negatively impact the final product pricing and producers’ profit margins.

Growing Interest in Eco-Friendly Gifts Presents Growth Opportunities
People in various countries are increasingly prioritizing sustainable lifestyles and seeking organic, non-harmful products. As consumer awareness of environmental issues like resource depletion and pollution grows, so does the demand for environmentally friendly and sustainable gifts. Popular sustainable gift products include organic cotton bags, recycled paper notebooks, biodegradable phone covers, and sustainable apparel. Furthermore, the growth of various e-commerce sites worldwide is expected to facilitate online shopping for gift supplies in the coming years. The popularity of these platforms, which allow individuals to easily purchase gifts from multiple brands and have them delivered to different locations, is having a positive impact on the global gift retail market forecast.

Intense Competition and High Cost of Premium Gifts May Hinder Market Expansion
Numerous domestic and international brands offer products in the gift retail market, leading to intense competition. Each brand adopts various strategies to appeal to end-users and increase revenue. However, fierce competition also poses challenges for companies in terms of declining sales and profitability. Brands are compelled to increase investment in research & development and marketing to differentiate themselves from the growing competition. Furthermore, the high cost of luxury and premium gift products such as high-end perfumes, diamond necklaces, and limited-edition sunglasses is reducing demand among middle- and low-income consumers.

By Product
The market is segmented by product into Greeting Cards, Jewelry, Flowers & Chocolates, Apparel & Accessories, Toys & Games, Home Decor, and Others.
The Apparel & Accessories segment held a dominant position, accounting for an 18.80% share of the global market in 2024. Clothing items like customized T-shirts and baby clothes are widely used as gifts due to their versatility and practicality. Furthermore, increasing gifting demand for fashion accessories like handbags, watches, and belts is driving segment growth.
The Greeting Cards segment is projected to hold a 6.33% share in 2024.
The Jewelry segment held the second-largest share in the global gift retail market in 2024, supported particularly by cultural practices of gifting gold jewelry in Asian countries.

By Category
The market is segmented by category into Festival Gifts, Personal Gifts, and Corporate Gifts.
The Personal Gifts segment held the largest market share in 2024. This was supported by the growing tendency to celebrate events like birthdays, Father’s Day, and Valentine’s Day with gifts. Furthermore, with rising income levels, personal gifting culture is expected to grow in the coming years. The Personal Gifts segment is anticipated to secure a 57.60% market share in 2025.
The Corporate Gifts segment in the market is projected to grow at the highest CAGR in the near future. A surge in corporate events focusing on enhancing company image through employee recognition and gifting is driving the expansion of this segment.
The Festival Gifts segment is expected to grow at a CAGR of 2.89% during the forecast period.

By Sales Channel
Based on sales channel, the market is segmented into Supermarkets/Hypermarkets, Department Stores, Online/E-commerce, and Others.
The Department Stores segment is expected to register a CAGR of 3.88% throughout the forecast period. Consumer interest is high in these stores as they house separate sections for products like clothing, cosmetics, jewelry, and toys that can be gifted.