Editor’s Note
This expansion reflects a strategic push by New Fashion Perú to capitalize on holiday demand and broaden its reach beyond the capital, aiming to showcase an extensive collection of 2,000 pieces to regional markets.
Peruvian jewelry manufacturer New Fashion Perú, which produces 925 silver and 18-karat gold jewelry, has tripled the size of its showroom in the Ate Vitarte district. This move is part of its marketing strategy for the Christmas campaign. Following this expansion, the company aims to display a greater number of pieces, focusing not only on the Lima market but also on regional markets.
Specifically, the firm seeks to showcase a portfolio of 2,000 products, including necklaces, bracelets, chokers, bangles, pendants, earrings, rings, and anklets, in this showroom.
said the company’s General Manager, Clemente Guevara, to the Association of Exporters (ADEX).
New Fashion Perú currently exports primarily to the United States, specifically to New York, California, Texas, and Florida. Its goal is to reach other states and increase shipments to its current destinations. The company also has a presence in Chile, Uruguay, Bolivia, Ecuador, Colombia, Brazil, Argentina, and other Central American countries.
Guevara noted that the company, as a manufacturer and wholesaler, offers original pieces at competitive prices.
he added.
In line with this, the representative announced plans to visit a major jewelry fair in Miami in October 2025 to identify new trends, as innovation is a pillar of its growth and improved productivity. The sales projection for the end of this year is to finish at the same level as 2023, a positive period for the firm.