Editor’s Note
Titan’s strategic entry into the lab-grown diamond segment marks a significant shift in the jewelry industry, reflecting evolving consumer preferences and market dynamics. This move by the Tata Group flagship could redefine its growth trajectory and competitive positioning.
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Tata Group’s company Titan has stepped into the lab-grown diamond jewelry market. Morgan Stanley has given its opinion and target price on the stock.
Whenever reliable stocks of the Tata Group are discussed, Titan’s name comes at the top. However, the movement of this stock in recent times has left investors a bit thoughtful. Now, the company has taken a step that is being considered a harbinger of the future in the world of jewelry.
Titan has launched its first exclusive lab-grown diamond (LGD) jewelry brand named ‘beYon’. This news is very important for those who keep an eye on Titan’s business model and the pace of its stock.
The interesting thing is that until about 12 to 18 months ago, Titan’s management was moving cautiously regarding lab-grown diamonds (LGD). At that time, the company did not seem very enthusiastic about entering this segment. However, the wind has changed direction in the past year. Looking at market demand and changing fashion trends, the management now holds a very open perspective towards this segment.
The launch of the ‘beYon’ brand is the result of this changed thinking. This brand has been prepared entirely keeping in mind women who prefer stylish and modern jewelry. This decision by the company indicates that it always wants to stay ahead in moving with the times and creating new brands.
Titan has started this new innings from the country’s economic capital, Mumbai. Its first exclusive retail store went live in Mumbai on December 29, 2025. But the company is not going to stop here. In the coming time, the management plans to open a few more stores in big cities like Mumbai and Delhi.
This expansion makes it clear that Titan now wants to strengthen its grip in this new and affordable category of diamonds. Lab-grown diamonds look exactly like real diamonds but their price is much lower, which can attract youth.
The leading brokerage firm Morgan Stanley has given its report on this entire development. They have described Titan’s step as a move taken in the right direction. The brokerage has maintained an ‘Overweight’ rating on the stock. But if you are expecting very high profits, the figures might feel a bit cold.
Morgan Stanley has set a target price of Rs 4,062 for Titan. If we look at its current market price (CMP) of Rs 3,994, there is not a very big gap between the target price and the current price. This means the brokerage believes there is strength in the stock, but currently, the scope for any major rally seems limited.
Titan has always been known for its multi-brand portfolio. Whether it’s Tanishq, Mia, or now ‘beYon’, the company wants to reach customers in every segment. The meaning of Morgan Stanley’s report is that while the company’s business model is moving in the right direction, there is limited room for a massive surge in the stock price from a valuation perspective.
Titan’s entry into the lab-grown diamond segment is a bold and necessary decision. It shows that the company understands future needs. However, from a stock market perspective, a sense of stability is currently visible in the stock. If you are a long-term investor, keeping an eye on the performance and expansion plans of this new brand could be beneficial for you.
Q: Under what name has Titan launched its new jewelry brand?
A: Titan has launched its first exclusive lab-grown diamond (LGD) jewelry brand under the name ‘beYon’.
Q: What target has Morgan Stanley given for Titan’s share?
A: Morgan Stanley has given a target price of Rs 4,062 for Titan and maintained its rating at ‘Overweight’.
Q: Where and when did the first ‘beYon’ brand store open?
A: The first exclusive retail store of this brand opened in Mumbai on December 29, 2025.
Q: What has been Titan management’s stance regarding lab-grown diamonds (LGD)?
A: Until about a year and a half ago, the management was quite cautious about it, but in the last 12 months, they have embraced this segment and are now quite positive about it.
Q: Is Titan planning to open stores in other cities as well?
A: Yes, the company plans to open a few more new stores in Delhi very soon, along with Mumbai.