Editor’s Note
BVLGARI brings a touch of Roman glamour to South Korea with a festive pop-up store inspired by its iconic Divas’ Dream collection. The launch event featured brand ambassador Kim Ji-won, highlighting the collection’s elegance for the holiday season.
BVLGARI, originating from Rome, Italy, has unveiled its Holiday Divas’ Dream pop-up store at Hyundai Department Store Pangyo in South Korea. Drawing inspiration from the brand’s iconic Divas’ Dream jewelry collection, the store features a dazzling light design to welcome the year-end festive season. To celebrate the grand opening, BVLGARI invited its Korean brand ambassador, Kim Ji-won, to showcase the elegant beauty of the Divas’ Dream collection.
The grandeur and rich artistic heritage of the “Eternal City,” Rome, have inspired countless BVLGARI creations. The signature fan-shaped silhouette of the Divas’ Dream jewelry collection is inspired by the mosaic tiles of the ancient Roman Baths of Caracalla, reinterpreted with contemporary design aesthetics. At the opening event, Kim Ji-won mixed and matched a series of rose gold Divas’ Dream pieces. The warm glow of mother-of-pearl, brilliant diamonds, and the magnificent deep blue of tanzanite and topaz complemented each other, outlining the elegant feminine charm of Divas’ Dream.
The centerpiece of the Holiday Divas’ Dream pop-up space is the Divas’ Dream Light Christmas Tree, which further utilizes the fan motif to construct an architectural aesthetic, reflecting the luminous imagery of the “Eternal City,” Rome. Stepping into this opulent space is like entering a “Temple of Light” where ancient ruins intertwine with modern luxury, creating a unique festive atmosphere experience.
