Editor’s Note
This article highlights a practical application of blockchain technology in enhancing supply chain transparency. The partnership between JMAC-backed Tracified and Tate no Kawa Sake Brewery to trace the production of “Senko” sake demonstrates how digital solutions can authenticate traditional craftsmanship, offering consumers verifiable proof of origin and process.
Tracified Technologies Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Dileepa Jayathilake; hereinafter “Tracified”), in which Japan Management Association Consultants, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Isao Ozawa; hereinafter “JMAC”) has invested since 2021, has initiated an effort to utilize the blockchain platform “Tracified” to prove the traceability of sake production for the Japanese sake “Senko” (Flash), which was launched on November 10 by Tate no Kawa Sake Brewery Co., Ltd. (Headquarters: Sakata City, Yamagata Prefecture; President and CEO: Junpei Sato; hereinafter “Tate no Kawa Sake Brewery”). Furthermore, by applying NFT technology, they have begun initiatives to create new consumer experiences and support social development through fair trade of gemstones, utilizing the “®Cross Reality Token (+RT)” which assetizes a product’s digital twin containing unique product quality and social information.
JMAC, in collaboration with 360ip Japan Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Asashi Fujimori; hereinafter “360ip”), which handles technology commercialization and venture capital operations, is advancing social issue resolution through support for R&D-based startups. Tracified is the first case of joint investment and support by 360ip and JMAC.
The “Senko” sake, to which the blockchain platform “Tracified” is applied this time, is a product developed by Tate no Kawa Sake Brewery under the brand “SAKERISE,” which aims to create a new era for Japanese sake and discover new value. By applying “Tracified,” traceability from raw material procurement to production of “Senko” becomes possible, allowing consumers to easily verify its high quality. This is expected to contribute to enhancing the brand value of “Senko.”
In Japan, where the economy has stagnated for a long period, revitalization through R&D-based startups is expected to break this situation. JMAC is promoting the cultivation and support of R&D-based startups and collaboration support between companies and R&D-based startups by utilizing the know-how in supporting corporate R&D departments cultivated since its establishment.
Furthermore, at Tracified, the next step is to expand the solution from the food domain to the fair trade domain. By applying the traceability platform “Tracified” and its uniquely developed digital twin NFT “®Cross Reality Token,” they have opened RURI.shop (Headquarters: Ginza, Chuo-ku, Tokyo; www.ruri.shop), an e-commerce platform that realizes fair trade of gemstones. The aim is to transparently trace the complex cross-border supply chain of gemstones from their origin, creating true consumer happiness and social impact. RURI is planned to be commercialized as a social venture in the future. Tracified aims to contribute to solving further social issues and revitalizing the domestic economy by expanding its solutions from the food domain to SDGs areas such as fair trade and carbon neutrality.
