Editor’s Note
This article, based on a report from Japan’s MM Research Institute, highlights key trends in the smartphone accessory market. The analysis points to significant growth potential, particularly in battery-related products and connected devices, reflecting evolving user needs and technological integration.
MM Research Institute (MMRI, headquartered in Minato-ku, Tokyo, Director: Kazuichi Sekiguchi), an ICT market research and consulting firm, has compiled a report on the actual state of the domestic smartphone accessory market based on a web questionnaire survey targeting smartphone users and its own research analysis. The market size was estimated in monetary terms by analyzing sales volume and average unit price for each product. As a result, the smartphone accessory market size for fiscal year 2024 was 532.5 billion yen (Data 1).
The smartphone accessory market in this survey was analyzed by classifying it into 3 categories and 11 products. The categories are: “Decoration” (primarily for device protection and fashion), “Battery-Related” (necessary for charging via power supply and data storage), and “Connected Devices” (primarily connecting and linking via Bluetooth) (Note 1). The market size by category was 164.8 billion yen for “Decoration” (share 30.9%), 114.9 billion yen for “Battery-Related” (share 21.6%), and 252.8 billion yen for “Connected Devices” (share 47.5%) (Data 1).
Going forward, further expansion in the “Battery-Related” and “Connected Devices” categories is expected to drive the market to reach 669.2 billion yen by fiscal year 2028.
