Editor’s Note
This article provides a market overview and contextualizes caffeine’s role as a widely consumed stimulant. The data highlights both the prevalence of caffeinated products and established safety guidelines for general consumption.
A survey was conducted to understand the overview of the herbal tea market for the period from 2017 to 2023.
Caffeine is the most commonly used psychoactive substance, and synthetic caffeine is also used for alertness, wakefulness, energy, and mood improvement. Currently, about 80% of the world’s population consumes caffeinated products, and this number is expected to increase sharply in the coming years. Caffeine is fairly safe for most healthy people at doses up to 400 mg per day. However, large amounts of caffeine can cause nausea, headaches, anxiety, chest pain, and may lead to palpitations or even death. The rising demand for caffeine-free tea is expected to increase the demand for herbal tea, thereby boosting the industry’s revenue growth.
The objective of this survey was to analyze the global herbal tea market through a series of questionnaires and find answers to business questions such as:
– What will the growth of the herbal tea industry be in the near future?
– What factors are expected to drive the adoption of herbal tea?
– What are the purchasing channel preferences for herbal tea?
– Survey Period: November 25, 2022, to January 3, 2023
– Survey Agency/Contractor: Market Insights Reports
– Respondents: 500 key opinion leaders and corporate/end-user customers.
– A questionnaire asking various questions about the technology and price used for the final application was conducted.
– Valid Responses: (500)
– Survey Method: 100 telephone surveys, 400 internet surveys
– Survey Targets: Sales-related companies and end-users in the herbal tea final application sector.
Answer: According to our survey, the demand for ginger herbal tea is expected to increase significantly. Ginger herbal tea is expected to account for a large portion of the revenue from the tea industry during the forecast period. Patients suffering from chronic rheumatoid arthritis and osteoarthritis have proven that ginger tea has beneficial anti-inflammatory properties for their condition.
Answer: The survey found that the herbal tea industry is categorized into green tea, black tea, and yellow tea. The industry’s growth is expected to be fastest in the green tea sector. The industry’s demand for herbal green tea is increasing as it is considered healthier and more suitable for the industry’s younger adults.
Answer: This was our key question as we wanted to understand how people purchase and use herbal tea. B2B, i.e., direct sales (30%), is primarily used for commercial demand, while B2C indirect sales (70%) such as hypermarkets/supermarkets, convenience stores, specialty stores, and online retail are used in a more common form.
– Our survey found that due to changes in people’s lifestyles, the importance of herbal tea is gradually amplifying, and a large portion of the population prefers herbal tea over caffeinated tea.
– The importance of herbal tea is gaining momentum with the seal of approval from healthcare professionals.
– However, with people’s sharp inclination towards healthier and more natural consumption of food and beverages, the industry is expected to grow hand in hand.
According to our survey, consumer awareness of clean-label foods such as pesticide-free products is primarily driving the industry’s growth worldwide. Over the past few years, production has increased significantly as the quality of organically grown herbal tea has improved, and environmental and human well-being have been enhanced. Furthermore, the sale of organically grown tea is expected to lead to better price realization and improve the socio-economic conditions of tea growers.