Editor’s Note
This analysis highlights the steady growth of the global mannequin market, projected to reach $7.48 billion by 2032. A key driver is the industry’s shift toward sustainable materials and practices, reflecting broader retail trends.
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The global mannequin market size was valued at USD 5.37 billion in 2024. It is projected to reach USD 5.53 billion in 2025 and USD 7.48 billion by 2032, growing at a CAGR of 4.28% during the forecast period (2025-2032). North America held a 47.3% market share in 2024.
A mannequin, also known as a manikin, dress form, or dummy, is a human-shaped figure used for visual merchandising of apparel in clothing stores. These products help improve customer experience and maintain visual merchandising. Key players are shifting their focus towards biodegradable and recyclable mannequins to boost market growth. Major players are producing mannequins from wood, plants, bio-flax, and other sustainable materials to contribute to environmental sustainability. These corporate efforts will aid the market’s future development.
The market is segmented by material into fiberglass, plastic, and others (including wood, metal, paper, foam, bio-resin).
The fiberglass segment holds a significant market share due to its prevalent use in producing realistic, high-quality dummies. Major apparel retailers demand realistic, fiberglass-based dress forms, leading to considerable revenue for this segment.
The plastic segment is expected to be the fastest-growing. This is driven by apparel retailers’ rising demand for cost-effective, plastic-based dummies. Manufacturers can better recycle plastic-based mannequins to reproduce recyclable plastic-based figures. This factor will accelerate sales of plastic-based mannequins by key players, fueling segment revenue.
The ‘others’ segment includes materials like wood, metal, paper, foam, and bio-resin. Growth is primarily driven by the increasing availability of mannequins made from these materials in retail operations and growing demand for alternatives to fiberglass.
Today, key players such as IDW Display, Bonaveri, and Hans Boodt Mannequins offer mannequins made from eco-friendly materials like recycled plastic.
Mannequin Product Innovation to Drive Market Growth
Key players like Euveka and Bonaveri now offer technology-based, advanced dummy figures, enabling apparel stores to maintain and attract visual merchandising. This influences retailers to order such dress forms, favoring market expansion.
Increasing Number of Modern Apparel Stores Supporting Product Demand
Apparel retailers primarily use dress forms for store merchandising needs. The growing number of modern apparel stores increases the usage rate of dress forms, driving market growth.
Rise in Online Shopping for Fashion Goods to Limit Industry Growth
Today, fashion enthusiasts prefer online shopping for apparel, footwear, jewelry, and other goods due to its flexibility over physical shopping. This reduces apparel sales in physical stores and limits the use of mannequin products. The rise of digital mannequin display platforms may reduce in-store demand for physical mannequins.
The global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
North America held a significant market share in 2024, valued at USD 2.54 billion. High consumer spending on outdoor recreational products like sportswear and footwear in the US drives demand for athletic-use dress forms among apparel retailers.
Europe is set for substantial growth due to an increasing number of apparel stores favoring innovative mannequins. Key players offer AI and robotics-based mannequins, attracting European retailers.
Asia Pacific will grow at a considerable rate due to demand for apparel and accessories from populations in India, China, and Japan, leading to significant demand for mannequins. Government fiscal aid in establishing commercial infrastructure like malls and supermarkets may also increase mannequin usage.
South America will see growth due to emerging fashion trends. In the Middle East & Africa, growing awareness of various dress form availabilities among retailers in South Africa and the UAE will support product demand.
Product innovation and business expansion are key strategies. Companies are using sustainable materials like recycled plastic, bio-resin, and others to lower operational costs and aid environmental sustainability. They also utilize automated production technologies to improve efficiency.
Top Mannequin Companies List:
Able Art Limited (Hong Kong)
Genesis Display GmbH (Germany)
Best Models BV (Belgium)
3S Mannequin Inc. (India)
IDW Display (Lithuania)
Euveka (France)
Abstract Mannequin (India)
Hans Boodt Mannequin (Netherlands)
Global Mannequin (India)
Bonaveri (Italy)
Las Vegas Mannequin (U.S.)
Key Industry Developments:
February 2023: Muckn Brass began selling ‘Luxe-Cycling’ mannequin legs for garden project use to UK department stores.
November 2022: UK fitness brand Gymshark opened a flagship store in London using mannequins designed with 3D printing technology to truly represent products.
March 2022: Puma India launched a wide variety of dress forms in its flagship store to mark International Women’s Day 2022.
April 2021: Sempere Mannequins began services in London, UK, selling custom sports & athletic torsos and other mannequin accessories.