Editor’s Note
Swarovski is expanding its lab-grown diamond fine jewelry line globally this autumn, marking a strategic acceleration for its “Created Diamonds” collection.
In autumn, Swarovski is launching the global expansion of its “Created Diamonds” collection. This is the next step following the launch of the collection featuring lab-grown diamonds in the USA and Canada.
Lab-grown diamonds have been part of Swarovski’s B2B portfolio since 2016. The market entry in the fine jewelry segment under the “Created Diamond” collection branding was therefore a logical next step. The acceleration of expansion in this category follows suit.
Following the USA and Canada, the collection will launch in the flagship stores of key markets: China, Italy, Korea, Japan, the United Kingdom, Australia, France, Germany, Austria, and the United Arab Emirates.
A highlight will be the debut of the Galaxy collection during the opening of the new flagship store on New York’s 5th Avenue. The Galaxy collection is the first Created Diamonds jewelry collection by Giovanna Engelbert, Global Creative Director. All diamonds in the collection will be certified by the International Gemological Institute (IGI).
Just last week, Swarovski announced its partnership with IGI, a world-leading institute for diamond grading. According to IGI, it will certify the lab-grown diamonds of the “Created Diamonds” collection based on the 4Cs of diamond quality: cut, color, clarity, and carat weight.