Editor’s Note
Lotte Department Store has launched an exclusive Tiffany & Co. pop-up at its Jamsil Lotte World Mall location. The “Tiffany House of Icons” event showcases the brand’s signature collections.
Lotte Department Store (CEO Jeong Jun-ho) is exclusively launching a pop-up store for the global jewelry house Tiffany & Co. at Jamsil Lotte World Mall.
The ‘Tiffany House of Icons’ pop-up store, running until February 16 next year at ‘The Crown’ on the B1 floor of Avenue L Jamsil, will showcase various collections representing Tiffany’s 187-year history.
Themed ‘Winter Wonderland’, the pop-up store is decorated with inspiration from the iconic ‘Bird on a Rock’ design by legendary Tiffany designer Jean Schlumberger. First introduced in 1965, ‘Bird on a Rock’ remains popular today for its modern and sophisticated design, which Tiffany first unveiled 60 years ago.
The pop-up will feature Tiffany’s representative jewelry collections that embody the brand’s heritage and craftsmanship. These include the Tiffany T collection, inspired by the brand’s name; Tiffany HardWear, born from various New York structures and objects; Tiffany Knot, highlighting strength and elegance through knots; and the Tiffany Lock collection, inspired by the signature lock motif. Notably, the ‘Sixteen Stone Ring’ designed by Jean Schlumberger is also part of the display.
Meanwhile, Lotte Department Store has recently been strengthening its high jewelry content. The ‘High Jewelry Fair’ held at Avenue L Jamsil since November 29 has been extended by 10 days until December 25, for a total of 27 days, as participating brands saw sales increase by over 70% compared to the previous year during the event period, which was originally scheduled for 17 days until December 15.
Additionally, at the Lotte Museum on the 6th floor of Avenue L Jamsil, an exhibition of the ‘Kazumi Arikawa Jewelry Collection’, known as one of the world’s most beautiful jewelry collections, is being held in collaboration with the Lotte Foundation until March 16, 2025. Customers visiting Avenue L Jamsil can experience the artistic value and beauty of dazzling high jewelry at the B1 Tiffany pop-up, the 1st and 2nd-floor main jewelry stores, and the 6th-floor Lotte Museum.
