Editor’s Note
This article explores the rising prominence of lab-grown diamonds, highlighting their enduring quality and equivalence to natural stones in key aspects. It also features industry insight positioning these gems as a complementary offering rather than a direct competitor.
For many end customers, lab-grown diamonds have long been more than just an alternative. Compared to cubic zirconia, they retain their intense brilliance permanently and are in no way inferior to natural diamonds in terms of color and clarity.
Especially for price-conscious, style-savvy buyers who have previously opted for cubic zirconia, the entry into genuine brilliance offers an attractive option.
The increasing demand is now noticeably driven by end customers. Especially younger target groups are asking questions about origin and sustainability. Lab-grown diamond jewelry hits the nerve of the times – particularly when it is implemented in a trade-compliant manner and communicated appropriately for the product range, as is the case with BEDRA. The field sales team reports growing interest precisely among specialist retailers who, with BEDRA’s support, rely on clear concepts and thus know how to position this segment strategically.
Despite growing openness, information work remains crucial. Questions about differentiation from natural diamonds, price development, and positioning within the product range are still present. BEDRA actively addresses these topics – through personal consultation, clearly understandable sales concepts, and practical training. Because those who are well-informed can provide sound advice – and sell successfully.
With its Lab-Grown collection, BEDRA has created a high-quality product range that convinces with a clear concept. The jewelry pieces made of 14-karat gold are deliberately designed to be lightweight and modern – durable, elegant, and attractively priced. Available as rings, necklaces, and earrings with lab-grown diamonds from 0.25 ct to 1.00 ct in 4-prong, 6-prong, or bezel settings, the collection meets both aesthetic and economic requirements in the specialist trade. BEDRA ensures fast and reliable delivery through extensive warehousing.
The market is in a state of flux. Lab-grown diamond jewelry is developing into a lucrative component of the specialist trade’s product range.
The experiences from the first months clearly show: BEDRA’s Lab-Grown collection strikes the right chord. It combines quality and demand – a powerful recipe for success for the specialist trade. Those who want to reach new customer groups and position themselves for the future will find a high-performance offering with genuine added value in BEDRA’s lab-grown diamond jewelry.
