Editor’s Note
This article outlines the test criteria used to evaluate the reliability of the Histoire d’Or brand and its official website, histoiredor.com. Our verification process includes authenticating key company credentials.
We verified the reliability of the brand and the website by authenticating the identity of the company’s legal structure and the owners/managers of the Histoire d’Or brand. We also considered the legitimacy of the histoiredor.com website based on its history. We identified the scope of action of the brand and the website to determine its commercial positioning.
We analyzed the product range by considering the brands and the intrinsic quality of the items, auditing their technical characteristics. We verified the origin of raw materials and the manufacturing locations of the items. We determined the attractiveness of the price/quality ratio of the items. We verified compliance with current standards, certifications, and product guarantees.
We considered the quality of the shopping experience via the website through the purchase journey, the transparency of information (about, contact, product sheets…). We considered the quality of the delivery service (cost, time, and shipper), the return service (cost and conditions for returns and exchanges), and the after-sales service (contact channels, accessibility, and cost) in case of dissatisfaction, withdrawal, defect, or non-conformity (accessibility and availability), as well as ancillary services. We considered the payment methods, the security of financial transactions, compliance with legislation concerning online consumption, and respect for users’ personal data.
We gave our opinion as online consumption professionals regarding histoiredor.com by comparing the strengths and weaknesses of the website and the brand. We also considered user reviews to obtain a more comprehensive panel of testimonials.
Histoire d’Or is a brand owned by the company THOM. The latter’s declared activity is the retail sale of watches and jewelry in specialized stores. The Histoire d’Or brand is therefore specialized in watchmaking and jewelry. The Histoire d’Or brand sells jewelry but does not manufacture it. Histoire d’Or can therefore be considered a jewelry seller. The histoiredor.com website can be considered an online jewelry store.
The managers of the THOM company are Romain Péningue, Cyrille Palitzyne, the company Deloitte & Associés, the company Beas, and the company Cera. The THOM company has existed since 1990 and its headquarters are located in Paris. The histoiredor.com website, for its part, has existed since 2001. It is accessible from France and Belgium.