Editor’s Note
This article highlights the critical role of gold purity, measured in carats, in determining the value and price of jewelry. It reminds buyers to be vigilant about certification and quality standards when making a purchase.
The purity of jewelry is determined by the amount of pure gold it contains, measured in carats. Gold is commonly available in denominations of 24, 22, 21, 18, and 14 carats. Customers should be aware of variations in purity, as it significantly affects the price of their jewelry. This is why paying attention to purity when buying gold is crucial. Everyone expects gold to be pure and certified. The law sets standards for gold purity, but what about its quality? Even today, awareness regarding the quality and purity of gold remains low.
In a special interview, M. P. Ahmed, Chairman of the Malabar Group, highlighted the importance of gold purity and sourcing from the right place (ethical sourcing). He also explained how customers can make informed decisions to purchase pure and certified gold.
The purity of gold jewelry is measured in carats. 24-carat gold is the purest. Jewelry typically uses 24, 22, 21, 18, and 14-carat gold. The lower the carat, the higher the level of alloying. Therefore, customers should be aware of its purity when buying jewelry. Government regulations and laws set standards for gold purity, but they often overlook the importance of jewelry quality. Unfortunately, there is still insufficient awareness among customers about the quality of their jewelry.
Jewelry holds special significance in all rituals and celebrations. Gold and diamonds are often given as symbols of love and blessings during sacred ceremonies and joyous occasions like weddings and birthdays. In such contexts, both sellers and buyers have an ethical responsibility to ensure the quality of these items. The source of jewelry should be from legitimate channels that do not involve human rights violations, such as child labor, or environmental damage. It should be responsibly sourced and comply with the legal regulations and tax systems of every country. Furthermore, it is essential to ensure that the artisans who craft the jewelry have good working conditions and all necessary job facilities.
The jewelry market had been operating for a long time in ways that were not always beneficial to customers. Malabar Gold & Diamonds challenged these old traditions with trust and transparency. Our aim from the beginning has been to make customers aware of the purity of the gold they are purchasing. Since 2000, we have been selling only 100% hallmarked jewelry, which provides a complete guarantee of its purity. Now we use HUID hallmarking for our jewelry.
We are committed to transparent pricing. That’s why we provide a detailed bill for every sale. We also attach an accurate price tag to every ornament, listing the total weight, stone weight, and making charge. This gives customers the correct price and all information, protecting them from being misled. Malabar Gold & Diamonds is already known worldwide as a responsible jewelry brand. We focus on ensuring that any gold we purchase comes from the right sources. Sources where the rights of humans, animals, their homes, or children are not exploited. This is our biggest promise to our customers. We transform responsibly mined gold into jewelry. Now we are working to spread awareness about jewelry authenticity.
When buying gold, customers pay attention to its purity, design, and price. This is correct. But they should also know about the quality of the gold and the entire process of its making. Customers should ask questions related to this process, and shopkeepers should answer. Because it is the right of customers to receive only pure and ethically sourced gold. Every customer should have the confidence that the gold they are buying is pure and certified. Additionally, customers should also be aware of after-sales services like buyback guarantee, free jewelry insurance, and 100% return value. They should also be informed about the importance of paying taxes.
We ensure that the gold bars we buy and sell are responsibly sourced and fully legitimate. We use London Bullion Market Association (LBMA) quality-certified London Good Delivery Bars (LGDB), Dubai Good Delivery Bars (DGDB), and HUID-hallmarked Indian Good Delivery Bars. These bars meet the dimensions, markings, and purity standards set by the relevant authorities and are equipped with a tracking system from mining to sale. We fully implement all five steps of the OECD Due Diligence Guidance, which includes publicly reporting on our supply chain every year.
Furthermore, according to Section 14 and Section 111, every business must maintain information about its gold and silver sources. If a business does not do this, its goods can be confiscated, even if it has the bills.
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