Editor’s Note
This article announces the launch of the ‘Ebisu Brand Auction,’ a new venture by watch wholesaler JUNIOR in partnership with TVC. It marks the company’s strategic expansion into the auction business.
JUNIOR (hereinafter: Junior; Shibuya Ward, Tokyo), known as a major overseas wholesaler specializing in brand watches, will enter the brand auction business. In collaboration with TOKYO VIP COLLECTION (hereinafter: TVC; Shibuya Ward, Tokyo), the company will launch the “Ebisu Brand Auction” starting in November.
Junior is known as a major buyer in the used goods market, particularly skilled in handling a wide range of products including high-value watches such as Patek Philippe, Audemars Piguet, Rolex, and watches with jewelry. The company also operates the “Brand High-Value Purchase Shop OURO” nationwide, with projected sales for the current period around 160 billion yen.
On the other hand, TVC is headed by Masahiro Yamaguchi, who has experience in used goods market operation and launch, and will be responsible for operational aspects and soliciting consignments. The company will also provide support by purchasing lower-value items to underpin the market.