Editor’s Note
Zero Japan, operator of the “Wonder Price” buyback chain, will eliminate all fees on its “Diversity Auction” online vintage marketplace starting July 1st. This “Zero Fee Policy for Unlimited Use” aims to significantly boost user participation and transaction volume.
Zero Japan (Tokorozawa City, Saitama Prefecture), which operates 40 “Wonder Price” buyback specialty stores, will eliminate all fees on its online vintage goods market “Diversity Auction” starting July 1st.
The fees to be waived include listing fees, winning bid fees, unsuccessful bid fees, and shipping costs for won items. Furthermore, as a campaign for new members, the membership fee will be free for July and August, and the monthly membership fee will be free for the rest of the year. The company also plans to offer the monthly fee of 10,000 yen free for certain periods from next year onward, aiming for a policy of unlimited use of the vintage market with zero fees. The service will be rebranded as the “Diversity Auction Revolution.”
The auction has been held from the third Monday to Friday of every month since October 2022. The number of lots per auction ranges from 1,500 to 2,000, with jewelry accounting for about 60%. The turnover per session is approximately 100 million yen. Bidding is conducted via a sealed-bid system.