Editor’s Note
This article highlights how Vietcombank, MB, and Techcombank exemplify the structural shift of financial services becoming the essential backbone for Vietnamese brands. Their success underscores the sector’s critical role in national economic development.
Vietcombank, MB, and Techcombank have become outstanding examples demonstrating the pivotal role of financial services as the “backbone” of Vietnamese brands.
Brand Finance, the world’s largest independent brand valuation agency, has released the ‘Vietnam Brands 2025’ report, highlighting a notable shift in the structure of Vietnam’s brand value.
Despite the impact of the global economic situation, the total value of Vietnam’s top 100 brands currently stands at $38.4 billion, representing only a 14% decrease compared to the same period in 2024. Some sectors, including automotive (49% growth), real estate (27% growth), logistics (25% growth), aviation (15% growth), and technology (10% growth), have even recorded remarkable growth.
According to the report, Viettel is projected to be Vietnam’s most valuable brand in 2025 with an enterprise value of $7.4 billion. Viettel’s stability stems from its long-term investment strategy in technology, extensive ecosystem, and strong position in the telecommunications and technology industry.
Vietcombank ranks within the top 3 most valuable brands in Vietnam with an enterprise value of $2.4 billion, holding the highest position among banks on the list. Following Vietcombank, major banks such as MB, Techcombank, and BIDV also made it to the top ranks.
Specifically, MB recorded the most impressive growth rate in the entire market at 87%, Techcombank increased by 12% to achieve a value of approximately $1.5 billion, and BIDV maintained a stable position within the top 10 most valuable brands.
In addition to brand value, the Brand Finance report also publishes the Brand Strength Index (BSI), a metric that measures customer trust, perceived quality, experience, and engagement.
In 2025, Vinpearl will position itself as Vietnam’s strongest brand with a BSI score of 97.5. Meanwhile, Vietcombank, with a BSI score of 95.3, will continue to show bright prospects in the regional banking industry.
Brand Finance is known as the world’s most prestigious institution in the field of brand valuation. It currently operates in 27 countries and possesses a research database with over 175,000 survey participants across 41 countries.
Brand Finance’s rankings are based on two international standards: ISO 10668 (Brand Valuation Standard) and ISO 20671 (Brand Strength Evaluation Standard). Brand Finance’s methodology is the Royalty Relief approach, which is based on the assumption that a company pays royalties to use its own brand. Therefore, brand value reflects the amount a company “saves” by owning a strong brand.
Furthermore, Brand Finance uses the BSI index to measure user experience, brand awareness, reputation, engagement, and ability to drive choice. These factors are converted into royalty rates to form the brand’s financial value.