【London, UK】WHP Global Brings Vera Wang’s Contemporary Line to the UK and Europe

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Editor’s Note

This article outlines WHP Global’s strategic move to expand the Vera Wang brand in Europe through a new licensing partnership, marking a key step following its recent acquisition.

WHP Global Brings Vera Wang’s Contemporary Line to the UK and Europe

Brand management company WHP Global has announced a new licensing agreement for Vera Wang. The deal with the UK-based Batra Group involves the launch of a new “Advanced Contemporary” ready-to-wear collection for the European market. The line will be available through premium retail partners, specialty boutiques, and Vera Wang flagship stores.

This marks the first major licensing agreement since WHP’s acquisition of the brand earlier this year. The Batra Group, which recently established its own luxury division based in London, will be responsible for the development, production, and distribution of the new collection under the agreement.

Yehuda Shmidman, Founder, Chairman, and CEO of WHP Global, described the deal to the trade publication WWD as a “significant step in Vera Wang’s global expansion.” The partnership is part of a comprehensive growth strategy that includes not only geographic expansion but also media initiatives and hospitality projects.

“This is not just any partnership – it will anchor the Vera Wang empire in Europe,” said Shmidman. “We see it not only as unlocking Europe but also as a gateway to expansion in the Middle East and further Asian markets.”
Market Launch Planned for Fall 2026

The first collection, in which Vera Wang herself as Chief Creative Officer will be “closely involved,” is scheduled to launch in Fall 2026. It will be presented to buyers in Vera Wang’s showrooms in London and Paris. Future expansions into adjacent product categories such as shoes, handbags, and jewelry are also planned.

Wang stated that this project represents a “completely new experience.”

“We have never offered a product at this price point for this market segment before,” said the designer. She looks forward to collaborating with the Batra Group on developing “specific pieces” that reflect her signature styling – with a “sophisticated, casual, and versatile attitude” that appeals to people of diverse ages, cultures, and backgrounds.

Rajiv Batra, Director of the Batra Group, also expressed delight about the partnership:

“Vera Wang is an iconic name in the global luxury segment, and we are honored to be working directly with Vera. With the support of WHP Global, we look forward to bringing her distinctive creativity and innovation to new markets.”

FashionUnited has reached out to WHP Global and Vera Wang for comment.

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⏰ Published on: July 12, 2025