Editor’s Note
Italian jeweler Giovanni Raspini has opened its first physical boutique in China, marking a significant expansion into the retail market following its launch on Tmall. This move highlights the brand’s strategic focus on the growing Chinese consumer base.
The Italian jewelry brand Giovanni Raspini is targeting the Chinese market. On December 6th, the jeweler opened its first boutique in the country. The company announced on Wednesday that with this opening, following the launch of a digital store on the renowned online platform Tmall, the label has “taken an important step into the retail market.”
Giovanni Raspini chose the metropolis of Shanghai for its China debut. The brand now offers its products in the luxury shopping mall Grand Gateway 66.
The store was designed by the international architecture firm Vudafieri-Saverino Partners. According to the company, it includes, in addition to the main room where the label’s 17 jewelry collections are presented, “a VIP area designed for an exclusive experience, and the backroom, which guarantees efficient service.”