Editor’s Note
This article has been updated to correct the date of the store inauguration.
Actress Tamannaah Bhatia inaugurated the store for her own jewellery brand, Tamannaah Fine Jewellery, in Juhu, Mumbai, on Saturday, January 31, 2026. The event brought together several celebrities from the Indian film industry to celebrate the artist’s new venture. The opening highlighted the brand’s positioning in the fine jewellery market for everyday wear.
Tamannaah Bhatia appeared at the event in a white off-shoulder shirt paired with low-waist jeans. This choice reflected the brand’s proposition of versatile pieces that transition between different occasions. The flagship store was designed as a modern and welcoming space.
Several prominent figures from the Indian film industry attended the opening of Tamannaah Fine Jewellery. These included Samantha Ruth Prabhu, Mrunal Thakur, and Sidharth Malhotra, who moved around the space interacting with guests.
Farah Khan, Siddhant Chaturvedi, and Pooja Hegde were also present at the Juhu venue. The list also included Kajal Aggarwal, Fatima Sana Shaikh, and Kusha Kapila, showing support for Tamannaah Bhatia’s new project.
During the event, Aryan Khan posed for a photograph with Tamannaah Bhatia and Anya Singh. The appearance of the trio highlighted the professional connections established from a previous project directed by Khan.
This moment captured the trio’s reunion in a relaxed atmosphere. Images captured by paparazzi circulated rapidly on social media.
Tamannaah Bhatia opted for a casual look comprising a white off-shoulder shirt and jeans. The actress accessorized the look with select pieces from her own jewellery collection.
Aryan Khan’s style was simple, wearing a black T-shirt, jeans, and a dark jacket. Anya Singh chose a black top with jeans, maintaining a low-key coordination with others.
Other guests also wore similarly comfortable attire. This collective choice reinforced the brand’s proposition of integrating jewellery into daily life.
The Tamannaah Fine Jewellery brand is positioned in the fine jewellery market for everyday use. The pieces are crafted in 14K and 18K gold, set with selected diamonds and gemstones.
Tamannaah Bhatia developed this concept in collaboration with her father, Santosh Bhatia. Both oversee the company’s design, production, and retail operations.
The core proposition is to offer items suitable for different moments of the day. The jewellery transitions from professional settings to social occasions without losing elegance.
The brand debuted with three main collections: Half & Half, The Flick, and Plumptious. Each line explores design contrasts for versatile application.
These pieces incorporate contemporary elements suitable for modern urban styles. The focus remains on comfort and the possibility of continuous use.
The store in Juhu serves as the primary showcase for these collections. The space is designed to convey a welcoming feel distinct from traditional showrooms.
Tamannaah Bhatia has built a solid career over two decades in South Indian cinema and Bollywood. The actress has been involved in Telugu, Tamil, and Hindi productions, playing diverse roles.
Projects like ‘Baahubali’ and ‘Jailer’ elevated her pan-India recognition. Recent appearances include cameos in big-budget films.
The shift to entrepreneurship reflects a common movement among Indian actors. Several professionals in the field are expanding activities beyond the screen.
The market for fine jewellery for everyday wear is growing in India today. Consumers seek lightweight and versatile items compared to traditional bulky pieces.
In this context, celebrity-led brands are gaining space. Endorsement by public figures accelerates acceptance among younger audiences.
Tamannaah Fine Jewellery integrates into this landscape with a contemporary proposal. The initiative aligns with the trend of affordable luxury in daily life.
The flagship store is located in a prime area of Juhu, Mumbai. The interior prioritizes clean design and lighting to enhance the displayed pieces.
The space avoids traditional characteristics of Indian jewellery stores. The decor conveys a modern and welcoming atmosphere to customers.
The inauguration marked the official opening of the venue to the public. Visitors can view the complete collection on-site starting from the weekend.
Tamannaah Bhatia plans an initial consolidation of the Mumbai flagship store. Future strategy includes potential expansion to other Indian cities.
The brand maintains a focus on integrating physical channels with digital. Online sales complement the in-store experience.
The launch marks a solid first step in the luxury retail sector. Initial acceptance indicates potential for sustained growth.