Editor’s Note
This article discusses online speculation regarding celebrity endorsements and perceived status within luxury brand hierarchies. The views expressed are based on social media commentary and do not represent official statements from the brands or individuals mentioned.
Online Buzz on Celebrity Status
“Zhao Lusi’s status and popularity at Bvlgari have clearly surpassed Liu Yifei’s.”
“Bvlgari’s official Xiaohongshu account saved Zhao Lusi’s New Year campaign photos for the finale update. Netizens are asking if her title is about to be upgraded to global ambassador! She’s about to be on equal footing with Liu Yifei.”
Discussion on Industry Ranking
“Among the current active actresses, aside from Liu Yifei, it’s hard for anyone else to outrank her. Her longevity and seniority in the industry speak for themselves.”
“Among the post-85 generation actresses, Xin Zhilei can outrank Yang Mi, but she cannot outrank Liu Yifei. Yang Mi is willing to be outranked by Liu Yifei, but not by Xin Zhilei; at most, she can accept a co-C position. So, Liu Yifei still holds the highest rank. I know some will ask why Liu Yifei deserves this, but the fact is, we’ve never seen her outranked by anyone at public events.”
Brand Campaign Updates
“Exceptional quality! Liu Yifei’s LV Monogram 130th Anniversary global ad campaign has landed in Shanghai. Under the night scenery, it highlights the classic charm and star power of #LiuYifeiLouisVuittonBrandAmbassador! Location: Near Shanghai Nanjing West Road Taikoo Hui. Welcome Shanghai-based fans to check it out!”
Miscellaneous Fan Comments
“Such niche content. Came across a blogger wearing the same haute couture as Liu Yifei. When asked if haute couture is hard to borrow, the blogger replied: ‘I bought it.'”
“Saw a blogger on Xiaohongshu complaining about a Hermès sales associate. Clicked into their homepage, and the first picture looked so familiar! So now you know why the brand chose Liu Yifei for the debut show.”
“No wonder she’s TOP1. Your Fei (Liu Yifei) is too authoritative.”