Editor’s Note
This article outlines five key visual trends for 2026, as forecast by Pinterest’s data-driven annual report. Based on billions of global searches, these predictions highlight themes of nonconformity, self-preservation, and escapism, offering valuable insights for brand strategy.
(December 15, 2025). In the last month of the year, an ideal time to close cycles and chart the future, Pinterest Predicts 2026 emerges as an essential guide based on billions of real global searches—not on intuition—with an impressive 88% of its previous trends confirmed over the last six years. This report, analyzed by experts from Somos Chili, reveals five key visual trends driven by emotional axes such as nonconformity, self-preservation, and escapism: from alien and glacial aesthetics to gummy jewelry, neo deco, and expedition-style utilitarian fashion.
According to the platform itself, 88% of the trends identified in the last six years ended up solidifying. If a brand wants to anticipate the culture, fashion, design, and gastronomy of 2026, this visual map is a great ally.
The Predicts 2026 report concludes that trends no longer seek to impress others, but to protect and express identity in a world full of uncertainty and digital noise.
These 2026 trends are driven by three major emotional axes:
- Nonconformity: A search for authenticity that translates into “rule-free beauty,” leaving perfectionism aside.
- Self-preservation: Prioritizing well-being and protection, driving trends that seek emotional refuge and calm.
- Escapism: A collective desire to escape reality through nostalgia, fantasy, or futurism, reflected in natural, mystical, and alien aesthetics.
Based on an analysis of the Pinterest report, Somos Chili highlighted the 5 trends with the greatest application potential:
- The Visual: Escapism manifests strongly through holographic, iridescent, and shiny textures in fashion and makeup.
- The Data: Searches like “alien-inspired makeup” grow +140%.
- The Visual: A trend driven by self-preservation that seeks serenity through cool tones in the blue spectrum.
- The Data: Searches for “glacial makeup” grow +150% and apply to design, drinks, and fashion.
- The Visual: A return to the tactile and sweet, based on elastic and gelatinous textures in cosmetics and accessories.
- The Data: “Jelly blush” grows +130%, pointing to sensory cosmetics and accessories.
- The Visual: Minimalism says goodbye. A reimagined version of Art Deco returns, using marble, wood, and lots of leather.
- The Data: Elegant colors and details in less obvious metals, like copper, are sought. Key for home and design brands.
- The Visual: Functionality gains ground in fashion. It’s about pieces full of pockets and the dominant use of khaki color, encouraging seeing life as an adventure.
- The Data: Reflects the need for practicality, key for clothing and accessory e-commerce.
If you aim to lead next year, Marcelo Lo Guzzo believes these three keys emerging from the report are what brands must leverage from this network:
- Anticipate Demand: Put these insights into practice to plan inventory and campaigns months in advance.
- Embrace Authenticity: Propose content that celebrates nonconformity and rule-free beauty.
- Invest in Visuals: Visual SEO and content design for platforms like Pinterest become critical.
