Editor’s Note
This article highlights a significant trend of consolidation within the brand goods reuse sector, particularly among mid-sized firms. The active M&A landscape in 2024 is reshaping competition, and the industry map will be one to watch as this reorganization potentially continues.
The “Industry Map” compiles leading companies in the reuse industry by product category. This edition introduces brand goods reuse companies. In 2024, M&A activity was brisk among mid-sized companies with sales exceeding 10 billion yen, leading to visible changes in the competitive landscape. It is likely that attention will focus on whether this trend of reorganization will continue.
Komehyo HD, the largest player in brand reuse, was active in M&A last year. Its group company K-Brand Off acquired and absorbed RECLO. Furthermore, with RK Enterprise and Rs-JAPAN (absorbed by Komehyo) joining the group, a combined sales increase effect of over 35 billion yen is anticipated. For the fiscal year ending March 2025, consolidated sales are projected to be 158.5 billion yen, a 32.7% increase from the previous period.
Additionally, Buysell Technologies also acquired Rexceed HD last year, which holds companies like Musubi, which operates the specialized buyback store “Kaitori Musubi,” and Regate, which operates “Fuku-chan.” Due to consolidation effects and growth in existing businesses, sales for the fiscal year ending December 2025 are planned at 99.79 billion yen, a 66.4% increase.
Oucnet made De Facto Standard, which operates “Brandear,” a subsidiary last year. Furthermore, Yondoshi HD, known as a jewelry company, acquired Rashin, which is strong in brand watches.
In March this year, Stay Gold, which operates “Brand Revalue” and “Bring,” announced a business partnership with Pricing Data. With future prospects including mergers or business integration, expansion of scale and influence is expected.