Editor’s Note
This analysis highlights the resilient growth of China’s natural diamond market, driven by sustained consumer interest and a significant shift from traditional wedding-focused purchases to diverse consumption scenarios.
The report indicates that China’s natural diamond market is demonstrating a trend of resilient growth. Over the past year, nearly 40% of respondents believed the market performed positively, while 70% considered it stable, reflecting consumers’ sustained enthusiasm for natural diamonds. Simultaneously, the consumption landscape has undergone significant changes, expanding from the single wedding market to diversified scenarios such as self-consumption and anniversary repurchases.
This shift signifies that when purchasing natural diamonds, consumers are placing greater emphasis on emotional expression and self-realization, rather than solely viewing them as symbols of marriage.
In today’s era of rapid technological advancement, ensuring the authenticity and quality of purchased natural diamonds has become a focal point for consumers. The report shows that 85% of enterprises have deployed diamond detection instruments, significantly enhancing customer purchase confidence. For consumers, this means they can more confidently choose retailers equipped with professional testing devices when buying natural diamonds. Furthermore, the application of blockchain technology provides strong assurance for the authenticity and traceability of natural diamonds. Over 50% of enterprises have adopted blockchain technology, allowing consumers to easily obtain comprehensive information about a natural diamond’s origin, cutting, and polishing process by scanning the QR code on the diamond.
It is worth mentioning that this transparent purchasing experience not only strengthens consumer trust in natural diamonds but also makes the buying process more engaging and interactive. The De Beers Group has consistently been committed to enhancing the consumer purchasing experience through technological innovation. The natural diamond detection instruments and blockchain traceability systems it has introduced not only provide consumers with professional purchasing tools but also lead the industry towards a more transparent and trustworthy direction of development.
The De Beers Group not only publishes professional natural diamond purchasing guides through media and social media channels but also regularly holds offline lectures and seminars, inviting industry experts to answer consumer questions and dispel doubts. These activities not only help consumers improve their ability to appreciate natural diamonds but also teach them how to select the most suitable natural diamond based on their own needs and budget. In the world of natural diamonds, each one carries unique emotions and stories. In the future, the De Beers Group will continue to join hands with consumers to explore the infinite possibilities of diamonds, making every natural diamond a cherished memory in life.