Editor’s Note
This profile of Guy Baruch, a young prodigy who became an independent high jewelry designer in Paris by age 25, explores the journey of a self-proclaimed troublemaker who transformed his passion into a bespoke craft for an exclusive clientele.
He is one of the youngest high jewelry designers and among the rare independent creators in the trade. Guy Baruch was only 17 when he left his native Israel to study his passion in the capital of high jewelry: Paris. Eight years later, he creates custom pieces for an exclusive clientele as an independent designer. A meeting with the young prodigy.
As a child, Guy Baruch was a real troublemaker. To the point that his parents predicted a less than glorious future for him. But in high school, he accidentally discovered a passion for jewelry. While touring the Israel Diamond Exchange, the world’s largest diamond bourse, in a neighborhood of Tel-Aviv, he passed by a shop that caught his attention.
Thus, a dream was born in him: to craft his own unique and sumptuous creations. It was in Israel that he got his first taste of jewelry creation and manufacturing. At the age of 17, he realized he wanted nothing else. What he wanted was high jewelry, to create pieces of absolute perfection. He logically went to the world’s capital of high jewelry, Paris, and chose the Haute École de Joaillerie, because that’s where all the great names of the trade learn.
Although his beginnings were complicated because he didn’t speak a word of French, he eventually found his footing and distinguished himself among the school’s best talents. The young entrepreneur learned to assemble stones and created his first pieces there.
At the end of his training, it was at Cartier that Guy Baruch took his first steps as a high jewelry designer. An internship so fruitful that the famous house was keen to keep him. But after a year, the young man decided to leave to open his own brand. He launched himself as an independent jeweler using his connections.
With great discretion, the young jeweler weaves his web in the capital, always with one idea in mind: to make the best. And this, from the stones to the alloys and even to the jewelry boxes. With great audacity, he manages to get his hands on the most beautiful diamonds by building a relationship of trust with Paris’s best diamond dealers. A deep connection he is very keen to cultivate with each of his clients as well. These clients, from wealthy families as well as billionaires and personalities from around the world, come to Guy Baruch because they want the best materials, but above all, because they are seeking discretion.
In a very intimate style, the one some do not hesitate to call the “New JAR” sells his meticulously crafted pieces 100% custom-made, at a rate of 30 per year maximum to create the perfect jewel. For sums ranging from 15,000 to 5 million euros…
With his five collaborators, Guy Baruch intends to prosper his eponymous house, away from prying eyes.