How Cartier, Boucheron, Bulgari, Chaumet, Piaget, and Tiffany Practice Sustainability

In October 2021, Cartier, together with the Kering Group, launched the ‘Watch & Jewelry Initiative 2030’. To achieve common goals in three areas—building climate resilience, preserving resources, and promoting inclusivity—it brought together watch and jewelry brands worldwide for the first time in the industry, regardless of corporate affiliation. Additionally, Cartier established a fund to strengthen participation in biodiversity conservation and recently expanded its sponsorship to the China Green Foundation to protect snow leopards and their habitats. The brand plans to raise over $100 million annually for the next five years by donating 0.5% of media costs whenever animals appear in its advertising campaigns.

Bulgari is dedicated to ensuring that both its existing and potential customers can benefit from a clean environment by continuously pursuing improvements in environmental conditions. While faithfully implementing the LIFE project, LVMH Group’s environmental preservation initiative, it also conducts thorough supervision and management across its entire supply chain. This is done in connection with the principles set by the Responsible Jewellery Council to continuously improve the social and environmental activities of all its partners.

Under the slogan ‘Values for the Future,’ Boucheron hopes for a harmonious symbiosis with the ecosystem surrounding us. By 2025, it plans to create a 100% traceable system for key raw materials, source 100% renewable electricity, stop using single-use plastic packaging, and reduce negative environmental impacts by 40%. It also aims to achieve a 90% inclusivity index by ensuring all employees receive reverse mentoring, guaranteeing gender equality, and providing opportunities for socio-economically disadvantaged students. The brand has set goals to halve carbon emissions by 2030 and reach net zero by 2050.

The Chaumet house values the origin of raw materials and emphasizes transparency to promote ethical, social, and environmental practices throughout the gemstone industry, from mining to sale. Furthermore, in 2014, through its ‘Bee My Love’ collection, it combined its infinite affection for bees with environmental issues, developing it into a society-wide campaign. A portion of the proceeds from the purchase of these products is donated to the bee protection organization ‘Terre d’Abeilles’.

Tiffany applies strict protocols to sourcing not only diamonds but also approximately 60 types of colored gemstones. It has established a principle of not sourcing minerals from certain countries where transparency and human rights are concerns, such as lapis lazuli from Afghanistan and rubies from Myanmar. As part of its 2025 sustainability goals, by the end of 2021, it strengthened measures to ensure that 100% of the gold, silver, and platinum used in its jewelry is traceable, including gems from third-party suppliers like mining companies or recyclers.

Piaget requires all its suppliers to sign the Group Supplier Code of Conduct agreement, which includes 39 principles covering general requirements, responsible supply chains, labor practices, human rights, environment, sustainable product development, use, and compliance. This helps manage the supply chain more transparently. The brand also collaborates with partners to trace all raw materials used in its products and maintains high quality by subjecting each certified diamond to separate tests to guarantee its natural origin and authenticity.