Editor’s Note
The European Union has opened a formal investigation into X (formerly Twitter) over concerns related to its AI tool “Grok” and the platform’s handling of AI-generated content, particularly non-consensual deepfake imagery. This action underscores the growing regulatory scrutiny of AI integration on major social media platforms.
The European Union (EU) has initiated a new investigation into X (formerly Twitter), the social network led by Elon Musk. This move comes in response to public backlash against obscene “sexual deepfake” images created by X’s built-in generative artificial intelligence (AI) “Grok.”
The focus of the investigation is the assessment and mitigation of systemic risks by X.
On the 26th, the European Commission, the EU’s executive body, expressed concerns that the Grok AI chatbot may potentially violate the EU’s Digital Services Act (DSA).
The EU’s DSA, which regulates digital content, has faced opposition from figures like Musk and former US President Donald Trump. The DSA obligates companies like X to strengthen user protection from illegal online content. Its scope ranges from retailers selling counterfeit goods to social networks spreading disinformation and hate speech. If violations are confirmed, the company could face fines of up to 6% of its global annual revenue.
