Editor’s Note
This article explores the cultural and commercial significance of zodiac gemstones in India, where astrological beliefs deeply influence consumer choices. The practice reflects a widespread belief in astrology’s power to shape fortune and daily life.
India is the world’s largest market for zodiac gemstones. Here, zodiac gems are chosen based on horoscopes. On the advice of astrologers, different gemstones are worn according to different zodiac signs. Zodiac gems are worn in rings and necklaces based on planetary positions. People use zodiac gemstones for business, family, and other benefits.
In India, most people believe in astrology. They believe in fortune. In this context, people believe that wearing gemstones suitable for their zodiac sign aligns them with their fortune. People believe that wearing zodiac gemstones will benefit them financially, in business, or in general life.
According to astrology, wearing zodiac gemstones is beneficial. Zodiac gemstones are not lottery tickets that make a person a millionaire overnight, but just as an umbrella is useful in the rain, zodiac gemstones protect a person from adversities. According to astrology, wearing a suitable gemstone also brings changes in the mental state of the wearer. The influence of zodiac gemstones affects people’s minds and actions. However, wearing the wrong zodiac gemstone can also have adverse effects. Therefore, people wear zodiac gemstones only on the advice of an astrologer.
This was stated by Raunak Gupta, owner of Color Gems and a zodiac gemstone expert located in Jaipur’s Johari Bazaar.
Diamond, Pearl, Emerald, Coral, Ruby, Topaz, Blue Sapphire, Hessonite, Cat’s Eye – all these gemstones are worn according to zodiac signs. According to zodiac gemstone traders, the zodiac gemstone market is based on astrology. Astrologers and priests advise wearing gemstones in rings or other jewelry based on planetary positions. Different gemstones are worn according to different planets. There are 9 types of zodiac gemstones.
In addition to the 9 gemstones, there are also their substitute gemstones. Sometimes, if the budget doesn’t fit for the 9 gemstones, advice is given to wear substitute gemstones. Substitute gemstones are available at a lower budget. For example, if wearing a 1-carat diamond is not possible, then Zircon is suggested as a substitute gemstone. Each zodiac gemstone has substitute gemstones. People buy gemstones or substitute gemstones according to their budget.
Two things are especially kept in mind while making a zodiac gemstone ring. The metal of the ring also becomes different according to each zodiac gemstone. Zodiac gemstones are worn in metals like yellow gold, white gold, copper, and silver. The second important thing is that the gemstone worn in the ring should be touching the skin. Many people wear zodiac gemstones in rings, while many also wear them around the neck.
Zodiac gemstones range from Rs 50 per carat to Rs 10 lakh per carat. Zodiac gemstones of different prices are available in the market based on budget, purity, clarity, and color.
When people go to priests or astrologers regarding family disputes, business slowdown, depression, and other problems, they are advised to wear gemstones according to their zodiac sign. To solve problems, priests advise wearing zodiac gemstones based on planets, constellations, and horoscopes. After the Corona crisis, a slowdown has come in the zodiac gemstone business.
Previously, there was a tradition of giving diamond rings as gifts on occasions like engagements and weddings. Now, mobile phones or other electronic gifts have taken the place of diamond rings. The impact of electronic goods has also been felt on the zodiac gemstone business. Still, India has a tradition of buying jewelry. Every person buys jewelry according to their budget. Zodiac gemstones are imported from different countries.
This was stated by zodiac gemstone trader Amit Methi.
This was stated by astrologer and zodiac gemstone trader Virendra Purohit.
The gemstone business has been affected by the closure of religious events.
