【Biel, Switze】Weighed Down by Weakness in China, Swatch Group Identifies First Signs of Improvement

Editor’s Note

Swatch Group’s first-half 2025 results reveal a significant downturn, with revenue falling 11.2% and net profit plummeting 88%. The company faces ongoing challenges as it navigates a difficult market environment.

First-Half 2025 Results Show Sharp Decline

Swatch Group is not yet out of the woods. The group recorded first-half revenue down 11.2% to 3.06 billion Swiss francs. At constant exchange rates and on a comparable basis, the decline is 7.1%. Net profit plummeted by 88% to 17 million francs, the Biel-based company announced on Thursday.

Operating profit was divided by three, falling to 68 million francs, compared to 204 million a year earlier. The corresponding margin stood at 2.2%, compared to 5.9% in the first half of 2024. Overall, Swatch Group’s performance was significantly below analysts’ expectations.

China Slowdown and Strong Franc Weigh on Business

The slowdown in China, as well as the strength of the Swiss franc, continue to weigh on business operations. The watchmaker from Biel has recorded sharply lower results for the first half of 2025.

First Signs of Improvement Identified

Despite the challenging figures, the group has identified the first signs of improvement in its business environment.

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⏰ Published on: July 17, 2025