Editor’s Note
This article highlights Spain’s inclusion among the nine countries hosting the world’s 50 most valuable luxury brands, as per the 2019 Brand Finance report. The distinction is attributed solely to the Spanish fashion house LOEWE, valued at over €1.1 billion.
Madrid, October 23, 2019 – According to the Brand Finance Luxury & Premium 50 2019 report, the 50 most valuable luxury brands in the world belong to 9 countries, and Spain is one of them. Brand Finance is the world’s leading independent brand valuation consultancy, whose rankings are the only ones compliant with ISO 10668. LOEWE, with a brand value of €1.116 billion, is the only Spanish luxury brand featured in the report.
The 50 most valuable luxury brands in the Brand Finance Luxury & Premium 50 2019 report are distributed across three business sectors. 56% of the luxury brands (28 brands with a value of €131.85281 billion) belong to the textile sector, 28% (14 brands with a value of €47.79195 billion) belong to cosmetics and personal hygiene products, and the remaining 16% (8 brands with a value of €57.18775 billion) belong to the luxury automobile sector.
Founded by Enrique Loewe and acquired by the French conglomerate LVMH (Louis Vuitton Möet Henessy) in 1987, Loewe is the only Spanish luxury brand that makes it into the report. The leather goods and luxury accessories firm has experienced a steady increase in its brand value in recent years. It has gone from a brand value of €94 million in 2014 and a Brand Strength Index of 72 out of 100, to €1.116 billion in 2019 and a BSI score of 82.
The firm recorded sales of €236.4 million during the last fiscal year, 34% more than in 2017, when its turnover amounted to €176.4 million. The total sales growth was especially relevant in Asia, which already accounts for more than half of the company’s business figure. Meanwhile, Europe maintains a weight of 27.9% in the business, while the US represents only 3.9%.
Porsche positions itself as the world’s most valuable luxury and premium brand with a brand value of €25.271 billion.
Porsche consolidates itself once again as the world’s most valuable luxury and premium brand, increasing its brand value by 54% to €25.271 billion, according to the latest Brand Finance report.
For over 70 years, the Porsche brand has been synonymous with the manufacture of world-class sports cars and superior quality. Steeped in tradition, Porsche’s unshakable reputation has meant that the brand has achieved solid sales growth, reflected in an impressive 54% increase in brand value. The brand has recently announced the launch of its first 100% electric production car, the Taycan, demonstrating its commitment to innovation and development in an increasingly environmentally conscious society.
Cartier, with a 39% increase and a brand value of €11.748 billion, takes second place from Louis Vuitton.