Editor’s Note
French high jewelry house Boucheron has expanded its presence in South Korea with the opening of its 10th boutique, located in the Hyundai Department Store’s Trade Center branch in Gangnam. This 84-square-meter space marks the brand’s first outlet within a Hyundai location in this prestigious district.
French high jewelry Maison Boucheron has opened its 10th boutique in Korea at the Hyundai Department Store’s Trade Center branch. Spanning 84 square meters, this boutique is the first to open within a Hyundai Department Store located in the Gangnam area.
The boutique’s design evokes Boucheron’s Hôtel Particulier on Place Vendôme in Paris, blending unique Parisian architectural elements with classic touches. It is designed as a home-like, comfortable space to best convey the Maison’s values and spirit.
The Maison Boucheron boutique, which aims to be more than just a place to sell jewelry, includes a special VIP salon that embodies the brand’s history, culture, and free-spirited ethos, allowing customers to genuinely enjoy and experience the products.
At the newly opened boutique, customers can explore Boucheron’s iconic collections such as Quatre, Serpent Bohème, and Jack de Boucheron, as well as special High Jewelry pieces that embody the Maison’s 165-year legacy of craftsmanship and bold originality.
