Editor’s Note
New Zealand’s Oritain has secured $57 million in Series C funding to advance its forensic traceability technology and expand into new sectors. This investment, led by Highland Europe, highlights growing demand for supply chain verification.
New Zealand-based origin traceability company Oritain has raised $57 million in a Series C funding round. The round was led by Highland Europe, with continued support from Long Ridge, the lead investor in the Series B round. The funds will be used for the continued development of its patented technology and to expand into new markets and industries.
Oritain currently offers a Software-as-a-Service (SaaS) tool for investigating the origin of food and textiles and has partnered with over 100 companies. Major multinational corporations such as Nescafé, Lacoste, Supima, and Primark use this service to ensure they receive the products they expect, guarantee that customers get what was intended for shipment, help comply with their own ESG governance policies, and ensure adherence to increasingly detailed regulations.
While many packaged consumer goods today appear to be fully traceable through barcodes, Bluetooth tags, and other tracking technologies, Oritain’s method serves as a clever complement. It directly targets the item itself…
