Editor’s Note
LVMH’s strategic investment in Swiss movement specialist La Joux-Perret signals a deeper commitment to high-end watchmaking, aiming to bolster its technical capabilities and strengthen its competitive position in the Swiss market.
The luxury group LVMH announced on Wednesday, November 12, that its Watches division has taken a minority stake in the Swiss manufacturer La Joux-Perret, based in La Chaux-de-Fonds and employing around 140 people. Owned by Japan’s Citizen Group, the company is renowned for its expertise in designing and producing high-end mechanical movements. This investment is accompanied by a strategic commercial agreement, providing LVMH’s watchmaking houses with new production and innovation capabilities.
With this move, the luxury giant aims to consolidate its industrial ties in Switzerland, where it already owns 16 watchmaking manufactures. The group emphasizes that this alliance aims to
and support its investments in the country, the true cradle of watchmaking expertise.
This collaboration follows projects already undertaken between TAG Heuer and La Joux-Perret, notably the development of a solar quartz movement initiated in 2022.
said Jean-Christophe Babin, President of LVMH’s Watches division.
With TAG Heuer, Hublot, and Zenith under its banner, LVMH’s Watches division continues its vertical integration strategy, aiming to better control the key stages of its watch manufacturing. This partnership with La Joux-Perret illustrates the group’s desire to secure its supplies while stimulating research and development of new movements.
LVMH’s Watches & Jewelry division generated 7.4 billion euros in revenue in the first nine months of 2025, a slight increase of +1%. This division, which notably includes TAG Heuer, Hublot, Zenith, Bulgari, and Tiffany & Co., accounts for about 12% of the group’s total revenue. Despite a more cautious market, LVMH’s watchmaking activity remains solid, driven by innovation and the quality of its Swiss manufactures.