Editor’s Note
This article highlights a unique opportunity for bespoke jewelry, featuring rare colored lab-grown diamonds in over 55 designs. The event, emphasizing both aspiration and sustainability, reflects a growing trend in personalized luxury.
Dream Fields Co., Ltd. (Chuo-ku, Tokyo), which operates the diamond jewelry brand “BRILLIANCE+” handling over 30,000 natural diamonds and carbon-neutral lab-grown diamonds, will hold a limited-time custom order event for jewelry featuring colored diamonds (lab-grown diamonds) at its Ginza store starting Friday, February 6, 2026.
Pink and yellow diamonds, beloved worldwide for their vibrant hues that evoke happiness, are exceptionally rare in their natural form. Lab-grown diamonds in these colors will make a limited-time appearance at BRILLIANCE+ stores. Customers can combine their favorite single stone with a design to create a custom-made, one-of-a-kind piece of jewelry.
For this event, 24 specially selected colored diamonds (lab-grown diamonds) have been prepared to offer a rich selection. Diamond shapes can be chosen from a total of 7 types, including the classic round and various fancy shapes. Each stone is meticulously cut with care, with artisans carefully discussing how to achieve the most beautiful form.
Carat weights range from an easy-to-wear 0.3 carats to larger stones over 0.5 carats, allowing customers to fully appreciate the presence made possible by lab-grown diamonds. Particular attention has been paid to the colors: pinks reminiscent of the soft, pale hue of cherry blossoms, and yellows selected for their radiant, sun-like brilliance.
Designs to set the diamonds include over 50 ring types and 3 necklace types. All designs are based on a simple style, characterized by a finish that does not compromise on elegance, comfort, or ease of maintenance. The result is a colored diamond jewelry piece for a lifetime, suitable for various occasions from formal to everyday wear.
BRILLIANCE+ also regularly offers lab-grown diamonds that are close to the general colorless/transparent standard. As a brand with extensive experience in handling lab-grown diamonds, we invite you to see the commitment-filled designs and craftsmanship in person at our stores.
A special custom order event exclusive to the Ginza store, where customers can have jewelry crafted by combining a self-selected colored diamond with their favorite design.
Event Period: February 6 (Friday) to March 15 (Sunday) (Subject to each showroom’s regular holidays)
Venue: Ginza Showroom
Note: Some designs may not be compatible with certain diamond shapes. Price varies depending on design, diamond quality, and ring size. All diamonds are one-of-a-kind; event ends when stock runs out.
“BRILLIANCE+” is a bridal jewelry brand handling one of Japan’s largest selections of diamonds, operating an online site and 5 stores (Ginza, Yokohama, Nagoya, Osaka, Kanazawa as of February 2026). Through a diverse range of diamonds that suit all values regarding type, quality, and price, and a custom-made style that allows free combination of materials and designs, we propose bridal jewelry that couples will want to wear every day. Each piece of jewelry is individually crafted by top Japanese artisans specifically for the couple upon order. By minimizing intermediaries—such as allowing customers to directly select diamonds from global markets—and avoiding excessive storefronts, we deliver high-quality jewelry at fair prices.