Online Alcohol B2B Marketplace Provi Appoints Qingqing Ouyang as Chief Product and Technology Officer

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Editor’s Note

Provi, a leading B2B marketplace for the beverage alcohol industry, has appointed Qingqing Ouyang as its new Chief Product and Technology Officer. With a strong background in technology leadership, including her recent role at OJO Labs and prior positions at Main Street Hub, Dell, and Oracle, Ouyang brings valuable expertise to Provi’s executive team.

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Leadership Appointment

Provi, an online B2B marketplace for the beverage alcohol industry, has named Qingqing Ouyang as its new Chief Product and Technology Officer. Most recently, she served as Chief Product and Technology Officer at OJO Labs. She previously held leadership roles at Main Street Hub (acquired by GoDaddy), Dell, and Oracle.

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“We are thrilled to welcome Qingqing to Provi and the broader total beverage industry,” says Taylor Katzman, Founder and CEO at Provi. “Her deep expertise, thoughtful leadership, and track record of innovation will strengthen our ability to deliver technology that simplifies and improves the day to day experience for distributors, retailers, suppliers, and control states.”
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Role and Focus

Ouyang will oversee the company’s product, design and engineering functions. She will focus on refining and scaling Provi’s digital solutions to address long standing industry pain points and drive greater value across the wholesale beverage alcohol ecosystem.

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“Provi is addressing a real and persistent need across the beverage alcohol industry, and it’s clear the platform is delivering meaningful value,” says Ouyang. “I’m excited to build on that momentum by scaling our product and technology, building a world class product and engineering organisation, and delivering solutions that help our partners grow through operating more efficiently as well as making smarter business decisions.”
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⏰ Published on: June 24, 2025