Editor’s Note
As Dhanteras 2025 nears, major jewellery brands are launching a variety of festive promotions. This article outlines the key offers—from discounts and complimentary items to special savings plans—available to shoppers this season.
As Dhanteras 2025 approaches, jewellery brands across India are rolling out discounts, festive schemes, and rewards on gold, silver, and diamond jewellery. Shoppers can avail of offers ranging from price cuts and complimentary gold coins to special savings and delivery plans.
Industry players are offering a mix of price cuts, complimentary items, and innovative payment or savings schemes to attract customers during the auspicious season.
Lucira, for instance, is providing a flat 20% off on diamond prices along with a complimentary gold coin on every purchase.
Jewelbox has announced up to 25% off on diamonds and 50% off on making charges, alongside a free gold coin on purchases over ₹1 lakh.
The brand has also introduced a 7-day assured delivery for select festive designs and a 9+1 monthly savings plan, aimed at helping customers plan their jewellery purchases beyond the festive moment, according to co-founder Vidita Kochar.
Kalyan Jewellers has applied its special board gold rate, which is among the lower gold rates in the market, along with up to 50% off on making charges. The company also offers an Easy Monthly Instalment (EMI) scheme over 6 or 11 months, allowing systematic payments for higher-value purchases.
PP Jewellers by Pawan Gupta (Delhi-based) is offering 5.9% making charges on all articles along with free gifts on every purchase.
Limelight Diamonds (lab-grown diamond brand) is offering 30% off on diamond value and 100% off on making charges on selected items until 26 October.
ORIGEM Diamonds is also targeting value-conscious buyers with a reward-led strategy.
He added that many customers are now booking designs in advance and completing the final payment on Dhanteras to balance availability with tradition.
Traditional and modern jewellery clusters in malls are also highlighting festive offers.
Phoenix Marketcity Mumbai, home to one of India’s largest jewellery clusters, has announced festive rewards for jewellery purchases above ₹2 lakh, including a grand prize holiday to Dubai. The ongoing offers such as bank promotions, old gold exchange schemes, and discounts on making charges are being extended by participating jewellery brands, according to Mayank Lalpuria – Director, Marketing (North, Central & West), The Phoenix Mills.
The mall has also introduced the Phoenix Gift Card, usable across shopping, dining, and entertainment outlets nationwide.
Other offers include:
Malabar Gold & Diamonds is offering up to 30% off on making charges for gold, uncut, and gemstone jewellery, and up to 30% off on diamond value. Customers who book their Dhanteras jewellery in advance by paying at least 10% of the total value will receive a free silver coin. The advance booking also protects buyers from gold price fluctuations, allowing them to pay either the booked rate or the prevailing market rate, whichever is lower. These offers are valid until October 31.
Caratlane is offering up to 25% off on its silver jewellery collections, including designs under its festive range.
Zen Diamond has introduced its ‘My Gold Multiplier’ plan, allowing customers to accumulate 999 fine hallmarked gold monthly with bonus rewards at maturity.
Senco Gold & Diamonds is offering ₹700–₹1,000 per gram cashback on gold jewellery and up to 15% off on diamond pieces, along with 100% value on old gold exchange.
Reliance Jewels has rolled out nationwide offers across stores and online, including up to 45% off on gold jewellery making charges, up to 35% off on diamond value and making charges, and full exchange value on old gold. These offers are valid until November 2.
E-commerce platforms are also participating actively.
During the Amazon Great Indian Festival 2025, shoppers can explore over 5 lakh jewellery designs, including more than 50,000 styles of lab-grown diamonds starting at ₹1,699 from brands like Caratlane, Joyalukkas, PN Gadgil, PC Chandra, and Malabar Gold & Diamonds.
Amazon.in is also offering exclusive Amazon Pay e-gift card offers from leading brands, along with 2% cashback on select purchases using Amazon Pay ICICI Bank Credit Card. Customers can also access hallmarked gold and silver coins in multiple weights, making it easier to combine traditional auspicious purchases with online convenience.