Editor’s Note
This article details M3M India’s significant ₹2,100 crore investment in a new ultra-luxury residential project in Noida, developed in partnership with Jacob & Co. The project underscores the continued high-end development activity in the National Capital Region’s real estate market.
Real estate developer M3M India has announced an investment of ₹2,100 crore for the development of an ultra-luxury residential project by Jacob & Co., named Jacob & Co. Residences, in Noida. The company stated in a release that the project is expected to generate revenue of approximately ₹3,500 crore.
The development, spread over six acres in Noida’s central business district, will offer 3BHK, 4BHK, and 5BHK luxury residences priced between ₹14 crore and ₹25 crore. The project will be completed in two phases. The first phase will include 150 branded residences, while the second phase will comprise around 100 ultra-luxury serviced residences. The company said it aims to complete the project within three years.
The company’s statement noted that a buyer has selected three apartments in Noida, setting a new benchmark for luxury living in the city at ₹35,000 per square foot. Speaking at the launch event, M3M India promoter Pankaj Bansal said:
Jacob Arabo, Founder and Chairman of Jacob & Co., said the brand sees strong growth potential in India’s luxury housing market. He stated:
Each residence will include a limited-edition Jacob & Co. watch created specifically for this project. The interiors will incorporate Jacob & Co. design elements, including distinctive lighting and finishes.
Due to its location in Noida’s business district and proximity to the upcoming Jewar airport, M3M said the project targets buyers seeking a global lifestyle. Established in 2010, M3M India has completed 40 projects spanning 2 crore square feet and has 17 other projects under construction. New York-based Jacob & Co. is globally renowned for its high-end watches and jewelry, with a clientele that includes celebrities and public figures.