【Tokyo, Japan】A Jewelry Event Where You Can Freely Try On Pieces, Held in Omotesando: Orefice Proposes a New Experiential Pop-Up ‘Jewelroom in Tokyo’ Where You Can Just ‘Look and Try’

A Jewelry Event Where You Can Freely Try On Pieces, Held in Omotesando

Jewelry Workshop Orefice Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Makoto Nakamura) operates the jewelry brand “Orefice” and will host a new experiential pop-up event, “Jewelroom in Tokyo,” where visitors can simply “look and try” jewelry, on Fridays, Saturdays, Sundays, and public holidays in November 2025.
Special page: https://www.orefice.jp/pages/jewelroom-in-tokyo

■ A New Proposal: A Jewelry Event Where You Can “Freely Look and Try”
In an era where online shopping has become the norm, Orefice, an EC-born jewelry brand, proposes a new form of experiential event where you can “compare jewelry at your own pace and try it on leisurely.”
The venue is Omotesando, Tokyo—a sophisticated district lined with numerous jewelry shops.
At “Jewelroom in Tokyo,” held in this special location, we have prepared a space where you can see a wide variety of jewelry all at once and try it on freely.
Unlike shopping at the Orefice Omotesando flagship store, this event is not focused on sales or customer service; it is a “pop-up event specialized for experience,” allowing you to engage deeply with the jewelry itself.

Select the pieces that catch your eye from a wide array of jewelry.

Until now, jewelry has been perceived as something you “buy while being served.” However, today, many people value “time to choose with their own sensibilities.”
At the venue, based on an order sheet, you can try on the jewelry that interests you at your own timing. Without explanations from sales staff or time constraints, you can experience it as if it were “your own private showroom.”
Items you like can be purchased online at a later date. The decision to buy is at your own pace.
Try on pieces at your own pace at your seat.

Since its founding, Orefice has adhered to the concept of “Bringing genuine brilliance to everyday life,” delivering jewelry that accompanies daily life.

With this “Jewelroom,” we intentionally create an environment where you can “take your time to look and choose,” redefining the encounter with jewelry as something that “begins with experience.”
● See and touch to confirm: Experience the brilliance, size, and weight that cannot be conveyed online.
● Purchase at your own timing: Take the decision home and think it over leisurely.
● Connected brand experience: From real to online. A seamless purchasing experience.
This is a new jewelry purchasing experience for the digital age.

Held on Fridays, Saturdays, Sundays, and public holidays in November.
▼ Dates
November 2025:
1st (Sat) – 3rd (Mon, holiday)
7th (Fri) – 9th (Sun)
14th (Fri) – 16th (Sun)
21st (Fri) – 24th (Mon, holiday)
28th (Fri) – 30th (Sun)
Venue: 1F, YC Omotesando Dai-3 Building, 4-15-4 Jingumae, Shibuya-ku, Tokyo
Approx. 4 min walk from Omotesando Station (Tokyo Metro Hanzomon Line)
Approx. 7 min walk from Meiji-jingumae (Harajuku) Station (Tokyo Metro Chiyoda Line)
Approx. 10 min walk from Gaienmae Station (Tokyo Metro Ginza Line)
Approx. 11 min walk from Harajuku Station (JR Yamanote Line)

Hours: 12:00 – 19:00
Entry: Priority given to online numbered tickets (walk-ins possible if space permits)
Special page: https://www.orefice.jp/pages/jewelroom-in-tokyo

The experience flow is simple. Anyone can easily try on pieces.
(1) Check the jewelry in the display area.
(2) Order the jewelry you like (by filling out an order sheet).
(3) Try it on leisurely at your seat.
(4) Purchase the jewelry you like online.
Photography and video recording are also free at the venue.
Enjoy sharing your own “#Jewelroom” experience through social media.
Jewelry, more freely, more personally.
This autumn, experience the new “look and try” event in Omotesando.
Photography and video recording are also free.

Founded in 2009 with the desire to “deliver jewelry of assured quality at fair prices to customers.”
Starting from a small atelier in Togoshi Ginza, the brand has successively released jewelry that accompanies daily life, such as the “Legatura” series featuring distinctive three-dimensional ribbon motifs and the “Laura” series balancing brilliance and volume.
In 2016, the brand moved its base to Minami Aoyama and opened the current Omotesando store.
In June 2025, a pop-up at Isetan Shinjuku store garnered significant response, gaining new support from a wide range of generations.

With the motto “Bringing genuine brilliance to everyday life,” the brand delivers experiences that enrich daily life through jewelry.