Editor’s Note
Japanese costume jewelry brand Soierie has launched its flagship store on Tmall Global, aiming to reach fashion-conscious consumers across China and Asia.
Costume Union Co., Ltd., the company behind the Japanese costume jewelry brand Soierie (headquartered in Kita-ku, Osaka; President: Yuichi Sugihara), has officially opened its flagship store on Tmall Global, China’s largest cross-border e-commerce mall, starting October 2025. Through this launch, Soierie aims to deliver its unique worldview and fresh sensibility to fashion-conscious customers in China and across Asia.
Founded in 2009, Soierie is a jewelry brand with the concept of “adding new sensibility to attire.” It has consistently proposed accessories that enhance the appeal of clothing and refine everyday style.
For its Tmall Global store, Soierie will offer a curated lineup ranging from its classic series to the latest collections. Exclusive items for the official store and special campaigns are also planned to be rolled out sequentially.
Furthermore, the brand will strengthen communication through live streaming and social media. By conveying Soierie’s philosophy of “adding new sensibility to attire,” it aims to provide Chinese customers with a brand experience that allows them to feel the richness of time spent thinking about themselves or their loved ones.
Platform: Tmall Global
URL: https://soierieglobal.tmall.hk/
Launch Date: October 17, 2025
Products: Soierie Classic Collection, 25AW Collection, norme Collection, and others.
The brand name Soierie means “silk” in French. Based on the suppleness of weaving together time and sensibility like silk, its concept is to “spin time” by uniting opposing elements such as past and future, decoration and construction.
Soierie jewelry was born to enhance the universal presence of clothing and add new sensibility to styling. It is a “sensibility accessory” that harmonizes timeless beauty with the individuality of the present moment.
Brand Name: Soierie
Operating Company: Costume Union Co., Ltd.
Location: 202, Sobashima Building, 2-3-12 Nakazaki, Kita-ku, Osaka City
Representative: Yuichi Sugihara
Official Website: https://soierie.net/
Instagram: https://www.instagram.com/soierie_official/
TikTok: https://www.tiktok.com/@soierie_official/
