Editor’s Note
This article highlights how Tangiblee’s ‘Size Visualization Tool’ is helping brands in Japan reduce return rates and enhance the online shopping experience, showcasing the tangible impact of interactive e-commerce solutions.
Tangiblee, an interactive e-commerce experience solution provider headquartered in Chicago, USA, has built partnerships with multiple brands over many years in the Japanese market, utilizing its ‘Size Visualization Tool’. Already adopted by many Japanese brands, it has significantly contributed to reducing return rates and improving the purchase experience. Recently, Milan-based luxury brand BONAVENTURA launched an ‘ideal product detail page (PDP)’ that resolves all major questions potential buyers may have. The system provides a one-stop solution for multiple queries, such as whether a laptop fits, the bag’s capacity, how it suits one’s body type, and if it meets airline carry-on size limits.
When purchasing bags online, returns frequently occur for the following reasons:
– Laptop does not fit.
– Size is smaller than expected.
– Appears too large compared to one’s body type.
– Does not comply with airline carry-on size limits.
These are not returns due to product defects but rather returns caused by a ‘gap between expectation and reality’.
Luxury bag brand BONAVENTURA integrated Tangiblee’s features into its PDP, simultaneously achieving return reduction and sales growth.
The brand’s PDP is equipped with a system that resolves all potential buyer questions.
– **WFI (What Fits Inside)**: Instantly understand bag capacity.
– **Daily Items & Device Comparison**: Compare and confirm with one’s own belongings.
– **Adjustable Silhouette**: Visualize how the bag looks adjusted to one’s body type.
As a result, customer purchase confidence increased, returns decreased, and conversion rates improved.
1. **Device Fit**
Instantly determines if a laptop or tablet fits inside the bag. Simply select the model or screen size to display ‘Perfect Fit’, ‘Some Room’, or ‘Does Not Fit’.
2. **Adjustable Silhouettes**
Allows buyers to visualize how the bag looks adjusted to their own height and body type. Visualizes strap length and drape, preventing dissatisfaction like ‘It looked larger than I thought.’
3. **What Fits Inside (WFI)**
Displays everyday items like water bottles, books, and chargers inside the bag. Enables intuitive understanding of capacity that numbers alone cannot convey. Can also be utilized as social media content.
4. **WFI Premium**
An interactive feature allowing buyers to drag and drop items to add them to the bag. Also enables automatic filling with everyday items via ‘Magic Fill’. Promotes cross-selling and contributes to increasing Average Order Value (AOV).
5. **Airline Carry-On Limits**
Instantly determines if the bag meets carry-on size limits by simply selecting the airline. Also displays links to official policies, providing a transparent purchasing experience.
– **Return Reduction**: Significantly reduces returns for bags and carry-on luggage.
– **Conversion Improvement**: Eliminates purchase anxiety, improving closing rates.
– **Average Order Value (AOV) Increase**: Cross-selling effect via WFI Premium.
– **UX Enhancement**: Comprehensive purchasing experience catering to all body types and needs.
– **No Additional Photography Required**: Can utilize existing data and images.
Tangiblee’s ‘Size Visualization Tool’ resolves the four major questions buyers have on a single PDP:
– Does a laptop fit?
– What is the capacity?
– Does it suit my body type?
– Can I carry it on a plane?
By resolving these, it achieves return reduction, increased purchase confidence, and higher repeat rates.
