Editor’s Note
As the global jewelry market evolves, warm-toned gemstones are emerging as a key trend for 2024. Pantone’s selection of “Peach Fuzz” as the Color of the Year highlights a shift toward softer, romantic hues that resonate with contemporary tastes. This article explores the rising popularity of stones like morganite and padparadscha sapphire, reflecting a broader movement toward elegance and emotional resonance in design.
In 2023, vibrant colored stones shone across all jewelry categories, with warm-toned gemstones receiving significant attention. Within this trend, the color research company Pantone has selected ‘Peach Fuzz’ as the representative color for 2024. This soft, gentle apricot hue is expected to soothe women’s hearts romantically even amidst a global economic crisis. Particularly, soft and gentle gemstones like morganite, pink/orange tourmaline, imperial topaz, padparadscha sapphire, mandarin garnet, and angel skin coral are anticipated to gain more attention.
While COVID-19 drastically changed lives globally, we witnessed an outpouring of various symbols like zodiac signs, hearts, four-leaf clovers, crosses, and initials. People tend to seek positive energy and stability through various symbols during difficult times, which is why birthstones and symbols deeply connected to positive messages remain steady sellers. Last summer, the popularity of alphabet necklaces surged after Hailey Bieber wore a ‘B’ necklace featuring her and her husband’s initials. Alphabet necklaces are versatile items that are simple yet complement various styles. Although a global economic downturn is expected in 2024, various symbolic jewelry is hoped to convey positive messages, bringing hope and strength to people’s daily lives. Even a small, simple initial pendant can add unique personality to an ordinary style.
3. Rich Mom StyleHigh-value high jewelry is typically known as an item not directly influenced by social media trends. However, the ‘quiet luxury’ trend that swept through 2023 had a broad impact, from fashion brands to luxury jewelry. In 2024, ‘Rich Mom Style,’ which aligns with quiet luxury, is emerging as a major trend. This concept, inspired by sophisticated celebrity moms, emphasizes restrained elegance and sophistication. In jewelry, it mainly features architectural designs and simple gemstone arrangements. Of course, the high-level craftsmanship and technical details hidden behind are appreciated by those who know. The demand for understated, sophisticated taste and meticulousness is expected to remain steady in 2024.
On the other hand, eye-catching jewelry, the complete opposite of quiet luxury, is also expected to play a significant role in the high jewelry market. In the world of high jewelry, originality and innovation are considered essential for expressing artistry. Collections like Gucci’s ‘Allegoria,’ Boucheron’s ‘More is More,’ and Pomellato’s ‘Ode to Milan,’ introduced in 2023, expanded the boundaries of traditional high jewelry through variations in materials or design. This original vision and technical prowess, challenging various gemstone cuts, atypical materials, and setting methods, is interpreted as a swift response for progressive consumers who understand the value of future-oriented luxury. It also reflects the trend of blurring boundaries between art and high jewelry. Brands that create special jewelry through the mutual interaction of art’s creative realm and high jewelry’s delicate technology are expected to occupy a unique position in the luxury market.
How far will the charm of pearls evolve? Pearls, which have shown cool and chic aspects annually, are expected to reveal an even stronger presence in 2024, standing shoulder to shoulder with the four major gemstones. Having established themselves as ‘must-have’ items in the jewelry and fashion industry over the past few years, pearls are now evolving into 21st-century styles by combining with funky chains or matching with large, vivid colored stones, moving across chokers, bracelets, and brooches. This trend of infusing calm and elegant pearls with modern and unique personality is expected to continue in 2024. If diamonds become the protagonist with their dazzling brilliance, pearls are excellent assistants that subtly illuminate the wearer while gracefully playing a supporting role.
2023 was recorded as a year when chains, a timeless fashion item, played a leading role in high jewelry. Luxury jewelry houses like Chaumet, Boucheron, Pomellato, Van Cleef & Arpels, and Louis Vuitton mobilized various techniques and creative methods to breathe new life into link chains. Inspired by pop art, armed with colored stones, and seeking innovative changes through various variations, they transformed into dynamic and interesting works. The process of ordinary chains commonly seen in daily life sublimating into a completely different dimension was fascinating. In 2024, designs featuring unique silhouettes or adorned with colorful gemstones are expected to exert a presence beyond just being a chain.
