Editor’s Note
This article explores the significant shift in the diamond industry driven by lab-grown alternatives, highlighting their impact on sustainability, affordability, and ethical sourcing.

In the ever-evolving landscape of the diamond industry, a remarkable transformation is underway, ushering in a new era of sustainability, affordability, and ethical consciousness. At the forefront of this revolution stand lab-grown diamonds, a groundbreaking alternative to their natural counterparts. Shoppers today are encountering a paradigm shift as they explore these diamonds, navigating a landscape defined by innovation and a departure from conventional norms. This change can be traced to the innovative production processes behind lab-grown diamonds. Unlike traditional diamonds, these are born not from the depths of the Earth but within sophisticated machines that replicate the high-temperature, high-pressure conditions required for diamond formation. The result is a remarkably condensed growth period, ranging from as little as six weeks to at most, four months. This accelerated timeline aligns with the modern shopper’s desire for efficiency without compromising on quality.
— Akshie Jhaveri, GIA graduate and founder of Grown Brilliance.
Pros: Extensive selection, Competitive pricing, GIA certification.
Cons: Limited physical stores, Online purchasing only, Customization options may be overwhelming.
Blue Nile offers a wide range of lab-grown diamonds with exceptional quality and competitive pricing. Known for its extensive selection and excellent customer service, Blue Nile provides a seamless online shopping experience. Each diamond comes with a GIA certification for assurance.
Prices start at: Approximately $500.
Shipping: Free shipping within the US; international shipping available at an additional cost.
Pros: Home preview option, Ethical sourcing, Focus on sustainability.
Cons: Limited to US customers for home preview, Smaller selection compared to competitors, Longer wait times for customization.
With Clarity specializes in ethically sourced lab-grown diamonds, providing customers with a risk-free home preview option. Their unique approach allows customers to see two ring styles before making a final decision. With Clarity emphasizes sustainability and transparency in every purchase.
Prices start at: Approximately $700.
Shipping: Free shipping within the US; no international shipping for home preview.
Pros: In-store and online options, Lifetime warranty, High-quality craftsmanship.
Cons: Limited international availability, In-store locations are few.
Ritani offers both in-store and online purchasing options for lab-grown diamonds, combining traditional jewelry shopping with modern convenience. Known for their high-quality diamonds and excellent craftsmanship, Ritani provides a lifetime warranty on all purchases.
Prices start at: Approximately $1,000.
Shipping: Free shipping within the US; international shipping available at additional cost.
Pros: Specializes in lab-grown diamonds, Values sustainability and eco-friendliness, Choose from a variety of made-to-order diamonds, Get your lab diamond in as little as 3 weeks or 4 months at most (depending on size).
Cons: Limited brand recognition.
Grown Brilliance is a female-founded brand that focuses on lab-grown diamonds, emphasizing the beauty and sustainability of its creations. It offers a selection of highly customizable lab-grown diamonds with many different cuts and sizes, appealing to those looking for eco-friendly and ethically sourced alternatives to natural diamonds.
Prices start at: Approximately $195.00.
Shipping: International; 1-4 business days; all domestic orders free.
Pros: Design a unique piece with customization options, Able to test on different skin tones online, Transparent information about gemstones, Global presence makes for fast shipping to most locations around the world.
Cons: High customization may add complexity to the buying process.
Angara is an online jewelry brand with a notable emphasis on both natural and lab-grown gemstones, including diamonds. Another female-founded brand, Angara, is recognized for its commitment to quality and innovation. It offers a range of customizable options, allowing customers to create personalized jewelry pieces.
