Editor’s Note
Titan Company’s stock hit a 52-week high following news of its upcoming entry into the lab-grown diamond market, highlighting investor optimism around this new venture.
The stock of Titan Company, in which Rekha Jhunjhunwala holds a stake, saw strong momentum on Monday. The stock gained 1 percent on Monday, touching an intraday high level of Rs 4022. This also marks the stock’s 52-week high level. The reason for this surge is that the company is preparing to open its first store selling lab-grown diamonds.
The company is set to open its first store for lab-grown diamonds under its new brand ‘Beyon’ in Mumbai. The company says that the ‘Beyon’ brand is designed for modern women. It will offer a carefully curated chain of products to meet the needs of today’s lifestyle, including lab-grown diamond jewellery, sarees, perfumes, and handbags.
Titan has announced that it will launch a new brand called “Beyon – From the House of Titan” by opening a special retail store in Mumbai on December 29, 2025. This brand is designed to cater to women’s fashion and style needs, offering products beyond Titan’s usual categories like watches, perfumes, sarees, and handbags.
Brokerage firm Morgan Stanley has given an Overweight rating on Titan. For this, the brokerage firm has set a target price of Rs 4062 on the stock.
Earlier, about 12 to 18 months ago, Titan’s management was cautious and uncertain about lab-grown diamonds. But over the past year, along with a change in customer preferences, their perspective has also changed. The brokerage firm says this move shows that Titan is trying to stay ahead of the current trend by creating different brands like CaratLane, Zoya, and Mia for different types of customers.
Investec has recommended buying Titan’s stock. For this, the brokerage firm has set a target price of Rs 4,248 on the stock.
The brokerage firm believes this new brand will help Titan capitalize on the growing demand for lab-grown diamonds, as Titan is leveraging its strong brand name and efficient business operating capacity. Since the jewellery market is growing across various types and price segments, Investec believes this move will be supportive of Titan’s long-term growth.
Veteran investor Rekha Jhunjhunwala holds a stake in the company. According to Trendlyne, as of September 2025, Rekha Jhunjhunwala held a 5.32 percent stake in the company, equivalent to 47,293,470 shares.