【Japan】Controversy Over Park Chae-young’s Endorsement Brand

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Editor’s Note

This article contains strong personal opinions and criticism regarding a public figure’s recent statements. The views expressed are those of the author and do not necessarily reflect the editorial stance of this publication.

Public Reaction and Criticism

It’s hilarious how someone can be so shameless—no, so confident.
Without any jewelry endorsements, they blame Tiffany for ‘occupying the toilet without doing the business’ and blame teammates for taking all the luxury brand spots, leaving her with no choice. Hahaha.
Seriously, this time Tiffany had such a great opportunity but didn’t offer any top-tier jewelry. Their attitude is pretty clear: they don’t think much of you and don’t see your value (Well, another possibility is that the deal has already been dropped).

Fan Arguments and Counterpoints
“Why hasn’t the Tiffany contract expired yet? It’s been holding her back all along.”
“Luxury brands have been completely divided up by her teammates. Unless contracts expire, R (Rosé) can’t take on these brands.”
“R only looks for brands that match her style,” as if she actually has a choice.
“Those in the know say Tiffany is a top luxury jewelry brand.”
“Y (Yves Saint Laurent) still doesn’t have a global ambassador. Only R gets the highest treatment from this brand, which just won’t make an official announcement. (Song Jia’s title) is only for China, which is not the same as a global role.”

Sometimes you wonder if her fans don’t use the internet or just can’t understand brand announcements. Song Jia is a legitimate Chinese ambassador for the brand. What, does China not count as a country? Does that not count as being an ambassador? Only global titles count? Well, she would need to have one first, doesn’t she?
Posted in Japan

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⏰ Published on: February 10, 2026