Editor’s Note
This article highlights the importance of transparent disclosure for lab-grown diamonds, even in promotional contexts, as emphasized by industry standards and FTC guidelines.
Dave & Buster’s $15K ‘Diamond’ Ring Offer Raises Lab-Grown Disclosure Questions
Trade groups emphasize that Federal Trade Commission (FTC) guidelines on disclosure apply even to promotional events and giveaways.
“The International Gemological Institute (IGI) reiterates its commitment to applying the same rigorous standards and disclosure requirements to lab-grown diamonds as it does to natural diamonds. Clarity in marketing and certification is paramount for consumer trust,” stated an IGI representative.
The recent promotion by entertainment chain Dave & Buster’s, which offered a “$15,000 diamond ring” as a prize, has sparked discussions within the jewelry industry regarding the necessity of clear disclosure about a diamond’s origin—whether natural or lab-grown—in all contexts, including contests. Industry watchdogs argue that failure to specify can mislead consumers, regardless of the promotional nature of the offer.
