Editor’s Note
LUXE.CO’s annual ranking returns, offering a unique dashboard of brand investment and activity in China’s critical luxury jewelry and watch market. Now in its fourth year, this report provides a key benchmark for industry strategy.
The ‘Luxury Jewelry & Watch Brands China Power Ranking 2025’ by LUXE.CO has been officially released. (For the free version, please see the link).
This ranking is the industry’s first comprehensive and systematic “dashboard” reflecting the investment intensity and activity of luxury jewelry and watch brands in the Chinese market. It has been published for four consecutive years.
In this “full version” report (46 pages), you will see more detailed data analysis compared to the free version (37 pages), such as:
- Dynamic distribution of the TOP 10 brands in the Luxury Jewelry & Watch Brands China Power Ranking 2025 (the free version only includes Top 5).
- Brands with the most significant ranking increase in the overall Luxury Jewelry & Watch Brands China Power Ranking (2024 vs. 2025).
- Overview of ranking changes for the TOP 10 in the Luxury Jewelry & Watch Brands China Power Ranking (2024 vs. 2025).
- Comparison of the total number of new stores opened by luxury jewelry & watch brands in China: Full year 2021/2022/2023/2024/2025.
- Overview of the number and city distribution of new stores opened by luxury jewelry & watch brands in China (2025).
- Which luxury jewelry & watch brands opened more new stores in China (2025).
- City distribution of “first stores” newly opened by luxury jewelry & watch brands in China (2025).
- Luxury jewelry & watch brands with the most store upgrades and renovations (2025)…
Note: This edition of the ranking covers the period from January 1 to December 31, 2025, collecting and analyzing a total of 277 business dynamics from 40 luxury jewelry and watch brands. It does not include dynamics related to peripheral businesses such as beauty, fragrance, eyewear, or hotels.
The exclusive ranking—’Luxury Brands in China Power Ranking’—launched by LUXE.CO in 2021, is the industry’s only ranking focused on the Chinese luxury market. It has consistently garnered attention and recognition from industry professionals both domestically and internationally, becoming an important tool for gauging the pulse of the Chinese luxury market.
For the latest commercial dynamics of major luxury brands in the Chinese market over the past year (or half-year), the ‘Luxury Brands in China Power Ranking’ conducts comprehensive and systematic collection and organization. By objectively assessing the importance and influence of each dynamic and applying a unified weighted scoring system, it aims to fully present the investment intensity and activity of luxury brands in the Chinese market.
‘LUXE.CO Intelligence’ is a unique research and consulting service platform in the global fashion industry. Based in China, with a broad global perspective and deep industry insight, it continuously provides forward-looking consumer insights, industry research, and strategic advisory services.
Based on our continuously built industry network, data intelligence, and knowledge system, ‘LUXE.CO Intelligence’ focuses on the luxury goods, sports & outdoors, fashion & accessories, beauty & fragrance, and lifestyle industries. Through structured business information, systematic segmented industry research, efficient primary research, rich practical cases, and forward-looking strategic thinking, it provides the best decision-making references for industry leaders.
