Editor’s Note
This article examines Chanel’s innovative fusion of horology and personal audio with its Première Sound accessory. Blending a pendant, earphones, and retro watch details, it represents a disruptive moment in luxury accessories, as highlighted by its prominent appearance on Lana Del Rey.
Nearly 37 years after its creation, the house of Chanel revisits the iconic Première watch through a precious and highly versatile accessory. Earphones, pendants, and retro details—focus on a highly disruptive piece of watchmaking.
Spotted around the neck of Lana Del Rey during her concert at Rock en Seine, the Première Sound bearing the Chanel stamp is the most talked-about accessory of the moment. Between pendant, earphones, and iconic watch, a closer look at this exclusive creation signed by Arnaud Chastaingt for Chanel.
More than a century after the founding of her eponymous house, this avant-garde spirit continues to resonate through the creations of the Cambon Street brand.
Thus, driven by Arnaud Chastaingt, director of the watchmaking creation studio, the brand introduces a most surprising innovation: the Première Sound. Inspired by the original 1987 creation, this watch reinvents itself and highlights technology by integrating wired earphones directly into its design.
In addition to this particularity, this Première watch transforms into a pendant, and the bracelet unfolds like a precious necklace. Far from sacrificing aesthetics for technology, the Première Sound offers an immersive listening experience, designed to deliver exceptional sound quality while isolating unwanted external noise.
The Chanel Première watch, launched in 1987, had already made its mark with its iconic design: an octagonal case inspired by the stopper of the N°5 perfume bottle, paired with a flexible bracelet reminiscent of the chain of the house’s iconic bag. Now, Chanel revisits its heritage with a hybrid accessory, as luxurious as it is functional.
The launch of the Première Sound is accompanied by a campaign highlighting actress Lily-Rose Depp, the brand’s muse. This singular piece, halfway between jewelry and technological accessory, points us toward what luxury can be in the digital age.