Editor’s Note
This article highlights the strategic rebranding of Rogatis to Rogatis Collection, marking its 30th anniversary with a renewed focus on a modern, coordinated lifestyle for a younger demographic.
![[Front Runners] ROGATIS COLLECTION, Warm+ Gray Goose Down Jumper](https://img.hankyung.com/photo/202101/AD.25107229.1.jpg)
![[Front Runners] ROGATIS COLLECTION, Warm+ Gray Goose Down Jumper](https://img.hankyung.com/photo/202101/AD.25107232.1.jpg)
Celebrating its 30th anniversary this year, Rogatis has been reborn under the name Rogatis Collection. The renewed Rogatis Collection targets individuals in their 30s and 40s, aiming for a total lifestyle concept, and has revamped its brand name and store concept.
![[Front Runners] ROGATIS COLLECTION, Warm+ Gray Goose Down Jumper](https://img.hankyung.com/photo/202101/AD.25107233.1.jpg)
The new visual merchandising concept is modern & natural with yellow as an accent color. Product displays have also shifted from focusing on suits to coordinated outfits.
![[Front Runners] ROGATIS COLLECTION, Warm+ Gray Goose Down Jumper](https://img.hankyung.com/photo/202101/AD.25107236.1.jpg)
The Rogatis Collection, which proposes modern and contemporary silhouettes and styles, introduces a new item for this season: the Warm+ Gray Goose Down Jumper. This jumper is characterized by its wool outer fabric, which provides a warm and soft feel.
Using goose down, it is lightweight yet offers excellent warmth. Despite being a thick padding, its silhouette flows along the body, creating an elegant impression. Complete a male business look with the Rogatis Collection’s goose down jumper, which will perfect a businessman’s city style. 02-2076-6532