Editor’s Note
This article outlines a luxury shopping event by Shinsegae Department Store, targeting soon-to-be-wed couples and VIPs. The fair offers purchase rewards across all 13 national locations.
Shinsegae Department Store is launching a ‘Luxury Watch & Jewelry Fair’ targeting prospective newlyweds and VIP customers. The company announced on the 14th that from the 15th to the 25th, it will hold the fair at all 13 of its stores nationwide, including its flagship store, offering purchase benefits. The core of this event is a reward system where customers receive 7% of their payment amount as a reward when purchasing a single watch or jewelry brand for 2 million won, 3 million won, 5 million won, or over 10 million won.
Shinsegae Department Store also plans to open brand pop-ups within its app to introduce popular luxury watch and jewelry models. Representative products to be featured include ‘Jaeger-LeCoultre’, a brand that started in 1833 in the Swiss canton of Val-de-Travers and has established itself as a top-tier watchmaker, and the Italian luxury jewelry brand ‘Damiani’.
Meanwhile, the cumulative sales of luxury watch and jewelry brands housed within Shinsegae Department Stores have surged by 34.4% from January to May this year, indicating high popularity among consumers.