Editor’s Note
The global watch and jewellery trade fair landscape is shifting, with the iconic Baselworld brand confirmed for a revival and its successor event, HourUniverse, discontinued. This article details the confirmed new dates and the strategic pivot behind this significant industry development.
Baselworld, the renowned watch and jewellery trade fair, is set to make a comeback, while its successor event, HourUniverse, has been discontinued. New dates for the revived Baselworld have been confirmed.
The decision marks a significant shift in the global trade fair landscape for the luxury watch and jewellery industry. The revival of the Baselworld brand comes after the event faced severe challenges, including major exhibitor withdrawals and the impact of the COVID-19 pandemic, which led to its initial cancellation and subsequent replacement by the HourUniverse concept.
Organizers have announced that the resurrected Baselworld will take place in 2025. The event aims to reclaim its position as a premier platform for industry networking, product launches, and business deals, adapting to the evolving needs of the market post-pandemic.
The discontinuation of HourUniverse, which was launched as a reimagined format, indicates a strategic pivot back to the established Baselworld name and its associated legacy and recognition within the international watch and jewellery community.