Editor’s Note
Nike’s new 24.7 Apparel Collection aims to bridge the gap between athletic performance and everyday style, offering versatile pieces designed for comfort and an active mindset.
Nike has announced a new apparel line, the “Nike 24.7 Apparel Collection,” designed to seamlessly connect sports and daily life. This collection is crafted for athletes to achieve both comfort and style in their everyday routines, embodying an athletic mindset and performance.
The collection introduces two innovative materials. The first is “Impossibly Soft,” a four-way stretch spacer knit fabric that combines a luxurious feel with everyday comfort, used in items like half-zips and joggers. The second is “Perfect Stretch,” a tailored-feel, four-way stretch material that offers a sophisticated look and ease of movement, used in skirts, pants, and other items. These materials, combined with Nike’s industry-leading Dri-FIT technology, set a new standard for comfort and style.
Each item incorporates details reflecting Nike’s rich sports heritage, including locker room-inspired locker loops and items featuring the brand’s signature total orange stripe on the interior.
